PhD in Integrated Marketing Communication

Program's content

Program’s purpose and objectives 

The Doctoral Program of Study (DPS) "Integrated Marketing Communications" of the Department of Public Communication (PC) of the Cyprus University of Technology (CUT) mainly aims at delivering integrated and excellent education at the doctoral level.  At the same time, with the DPS, the Department aims at contributing to the development of a dynamic interdisciplinary research community at CUT as well as to the development of science internationally. Specifically, the program aims to: 

  1. to promote innovation 

  1. the development of research skills in the field of Marketing and Communications 

  1. understanding of applied research in the field of Integrated Marketing Communications 

 

Intended learning outcomes 

Upon completion of the doctoral program, students are expected to: 

  1. Have gained knowledge and understanding of the theoretical background of their field of study, with a very thorough coverage of their dissertation topic. 

  1. Be able to apply the theoretical knowledge they will have acquired in the analysis and synthesis of ideas, especially in the area of their dissertation. 

  1. Be aware of up-to-date contributions from empirical research in the main directions of their field of study. 

  1. Be able to apply the theoretical and empirical knowledge they will have acquired in critical analysis of issues, interpretations and practices, in particular with respect to their dissertation topic. 

  1. Be able to produce valid empirical work or creative work of considerable value, in their field of study, from conception to completion. 

  1. Be able to produce, autonomously, academic texts, such as journal articles and scientific conference presentations. 

  1. Be able to design and implement educational 

Detailed Curriculum

Structure of the Program 

CURRICULUM REQUIREMENTS 

ECTS 

Attend Taught Courses and Educational Seminar 

60 

Comprehensive Exam 

30 

Teaching 

N/a* 

Dissertation 

150 

Article Publication 

N/a* 

TOTAL 

240 

*Not applicable. This requirement is not credited separately in ECTS units.  Each student is required to teach two undergraduate courses during their studies, one as teaching assistant and one as independent instructor.  This contribution to the IMC undergraduate program of study is also required for the Department's financial assistance to all doctoral students. 

Components 

The Doctoral Program of Study applies the European Credit Transfer System (ECTS) and it consists of five components.  To graduate, a student must accumulate a minimum of 240 ECTS, as follows: 

1st Component: Attend Taught Courses and Educational Seminar 

60 ECTS 

2nd Component: Comprehensive Exam 

30 ECTS 

3rd Component: Teaching  

n/a* 

4th Component: Dissertation:  

  1. Preparation and presentation of dissertation proposal  

  1. Research and dissertation writing  

  1. Seminars and presentations  

  1. Dissertation defense 

150 ECTS 

  (5 ECTS) 

  (135 ECTS) 

  (5 ECTS) 

  (5 ECTS) 

5th Component: Article Publication 

n/a* 

TOTAL 

240 ECTS 

*Not applicable. This requirement is not credited separately in ECTS units.  Each student is required to teach two undergraduate courses during their studies, one as teaching assistant and one as independent instructor.  This contribution to the IMC undergraduate program of study is also required for the Department's financial assistance to all doctoral students. 

 

1st Component: Taught Courses (60 ECTS) 

All students must enroll in four courses (7.5 ECTS each, 30 ECTS total), as follows: 

  1. The following introductory course on social research methodology, typically in the first or second semester of study: 

  • IMC 541 Social Research Methodology (common with CIS department) 

 

(b) The following introductory course to the DPS, typically in the first or second semester of study: 

  • IMC 814 Special Issues in Strategic Marketing  

 

(c) Two of the following advanced methodology courses: (common with CIS department) 

  • IMC 811 Quantitative Data Analysis 

  • IMC 812 Qualitative Data Analysis 

  • IMC 817 Special Issues in Data Collection and Analysis 

Holding a Master's degree or equivalent exempts the student from the remaining 30 ECTS.  Students enrolled in the DPS without a Master's degree or equivalent are required to complete a further 30 ECTS (60 in total) in graduate level courses. Exemption from a course can be granted if the student has successfully completed an equivalent course in the graduate programs of the Department or in another recently completed graduate program. 

IMC 817 is offered based on students' needs and its content is decided based on these needs. 

Student training can be enhanced by attending additional graduate level elective courses offered by the Department or by other Departments at CUT or by other accredited graduate programs in Cyprus or abroad.  Courses are selected in consultation with the student's Supervisor. 

2nd Component: Comprehensive Examination (30 ECTS) 

The comprehensive examination aims to help students familiarize themselves with their field of study through the study of the literature that defines it.  This ensures that every graduate of the program will have achieved a sufficient (doctoral level) knowledge base in one field.  The list of fields is open and students can be examined in any field they wish, provided that the field is academic.  Fields combining two or more disciplines can also be defined.  The comprehensive examination is not intended to examine students on the literature of their dissertation, as that literature moves in narrower paths and specific subjects. 

The Supervisor, in collaboration with the other members of the Supervisory Committee and the student, defines the field of examination and the test material (in the form of a reading list), so that the basic bibliography in the field is covered.  The list should include classic field-defining textbooks, important books that have established directions in the filed over the last 2-3 decades, important books or textbooks of the last 10-15 years and a significant number of articles or chapters in collective volumes that constitute major contributions in the filed in the last 10-15 years. The test material is submitted by the Supervisor to the Department Council for approval. 

Students may take the comprehensive examination after completing the second semester of study and not later than the end of the sixth semester.  The comprehensive examination precedes the presentation of the dissertation research proposal. 

The responsibility for compiling the test material (reading list), for designing the examination and for evaluating the student's answers lies with the Supervisor and another member of the Supervisory Committee.  The examination is written, it takes place on campus, and it lasts up to six hours.  During the examination, the examinee may consult bibliography and notes. 

The final grade of the comprehensive examination is recorded as Success or Failure. If the student fails, s/he is given the opportunity to repeat the test one more time. 

The Department Council validates the result of the examination which is then submitted to the Academic Affairs & Student Welfare Service of the University. 

3rd Component: Teaching 

Teaching at a university level is an important dimension of doctoral education.  For this reason, the DPS requires each student to teach, under the Supervisor's or another Department Teaching and Research Faculty member's supervision, at least two undergraduate courses during their studies, one as teaching assistant and one as independent instructor.  This contribution to the IMC undergraduate program of study is also required for the Department's financial assistance to all doctoral students. 

4th Component: Doctoral Dissertation (150 ECTS) 

(i) Preparation and presentation of dissertation proposal (5 ECTS) 

The dissertation proposal is a complete proposal for an original research project that satisfies the requirements of the Ph.D. degree.  The proposal must be submitted by the student within four academic semesters after passing the comprehensive exam.  The proposal should be between 5-10 thousand words in length, and it should include the following: 

  1. thorough review of the relevant literature 

  1. elaborate theoretical framework 

  1. detailed description of the methodology to be used 

  1. detailed outline of the final dissertation 

  1. time schedule for the completion of the parts of the project 

  1. information about the student's past research activity 

The proposal is submitted to the three-member Advisory Committee at least two weeks prior to the scheduled date of the presentation. The proposal is orally presented to the Advisory Committee and the presentation is followed by discussion.  After the conclusion of the discussion, the Advisory Committee meets to decide whether the proposal will be accepted or not.  The minutes of the meeting are presented to the Department Council by the Supervisor.  The proposal is marked as Pass or Fail.  In case of failure, the student is given a second and final chance to present a research proposal. 

(ii) Research and dissertation writing (135 ECTS) 

The doctoral dissertation is the most important task a student must complete in order to obtain the doctoral degree.  The dissertation reflects the research work of the student, from research questions to conclusions.  The dissertation must include: 

  1. comprehensive review of the theoretical and empirical literature in the relevant field 

  1. explicit reference to the contribution of the work to the relevant field 

  1. clearly stated research questions 

  1. detailed definitions of the elements under investigation 

  1. comprehensive conceptualization and operationalization of the elements under investigation 

  1. detailed presentation of the measurement methods used 

  1. detailed presentation of data analysis and results 

  1. final conclusions with explicit reference to the research questions 

  1. reference to the limitations of the research and suggestions for future research 

  1. complete list of references 

The quality of the dissertation is assured by the close cooperation of the student with the Supervisor at all stages of the research process and is confirmed by the dissertation defence. 

The dissertation can be written in Greek or English, in accordance with the relevant rules of the University.  The text formatting instructions are found in the Theses and Dissertations Writing Guide issued by the CUT Library (http://libguides.cut.ac.cy/etds). 

The length of the dissertation should be between 90 and 110 thousand words (excluding appendices and references).  In exceptional cases, research that results in the production of other types of work (e.g., audiovisual material, software) can be allowed, provided that the final version of the dissertation contains text of at least 50 thousand words.  Approval for such dissertations must be obtained from the Department Council. 

(iii) Seminars and presentations (5 ECTS) 

The Department with collaboration with the CIS Department offers a series of seminars in support of the doctoral students' research and dissertation writing.  These seminars are offered once a month from October to April and are mandatory for all doctoral students.  In each seminar, one student (in order or seniority) presents her/his work and the presentation is followed by discussion which is expected to help both the presenting student as well as the rest of the students in their research.  At least two Department Teaching and Research Faculty members, including the Supervisor of the student who is presenting, must be present in each seminar. The presentations are delivered in English 

(iv) Dissertation defence (5 ECTS) 

The dissertation defence is organized based on rules set by the University.  The student presents and defends his/her work before a Dissertation Examination Committee.  The composition of the Committee is proposed by the Supervisor and approved by the Department Council.  

The Dissertation Examination Committee has three members: (a) The Supervisor, (b) an Department Teaching and Research Faculty member or a Teaching and Research Faculty member from another CUT Department or from another university or research center, specializing in the relevant field (this member must not be a member of the Supervisory Committee and must be at the rank of associate or full professor with experience in examining doctoral dissertations) and (c) a Teaching and Research Faculty member from another university or research center, specializing in the relevant field (this member must be at the rank of full professor and must have experience in examining doctoral dissertations). 

The member of the Dissertation Examination Committee with the highest rank (excluding the Supervisor) chairs the committee.  In case of equivalent ranks, the appointment is decided based on seniority. The Supervisor is responsible for all relevant procedures before and after the meeting. The doctoral candidate must submit a print or electronic copy of the final version of the dissertation at least one month prior to the dissertation defence meeting. 

Each member of the Dissertation Examination Committee, except the Supervisor, prepares a written initial report with comments on the dissertation.  The report is shared between all members of the Committee before the defence meeting, and it is attached to the final report.  The Supervisor may or may not submit an initial report. 

The dissertation defence procedure is coordinated by the chair of the Dissertation Examination Committee, and it includes four stages: 

  1. The candidate presents the dissertation in an open lecture 

  1. The candidate answers questions by the members of the Dissertation Examination Committee 

  1. The candidate answers questions by the public 

  1. The Dissertation Examination Committee meets and prepares a report with its final decision (the candidate can be invited to the meeting for further clarifications if necessary).  The decision of the Committee is announced to the candidate within 48 hours. 

After the conclusion of the defence procedure, the Dissertation Examination Committee submits the final report, which could include comments and instructions to the candidate, to the Head of the Department.  The report must contain a suggestion as to whether the dissertation should be accepted as is, accepted with revisions, or rejected.  The suggestion must be supported by the necessary argumentation.  The report must also discuss whether parts of the dissertation are publishable.  If parts of the dissertation are already published, this should be noted in the report and the publications must be attached.  

The Head of the Department presents the report to the Department Council and then s/he submits it (with a copy of the dissertation) via the Faculty of Communication and Media Studies to the Senate for approval. 

If the final report suggests acceptance of the dissertation with revisions, a revised dissertation must be resubmitted by the candidate to the Dissertation Examination Committee.  Every member of the Committee must confirm in writing that the requested revisions have been made, before the final version of the dissertation is forwarded to the Senate.  The maximum time allowed for revising the dissertation is one year. 

In case the dissertation is rejected, the candidate is entitled to request one repetition of the examination procedure.  The terms and conditions of the second defence are specified in writing by the Dissertation Examination Committee. 

At the conclusion of the whole procedure, the candidate submits two hard copies of the dissertation (one to the CUT Library and one to the Department) and an electronic copy to the Department. 

5th Component: Article Publication 

The publication of at least one article in a peer-reviewed journal is a necessary condition for the award of the doctoral degree.  This requirement is not credited separately in ECTS units.  It is applied as a form of external recognition of the quality of the dissertation work. This condition is met if: 

  1. The article is part of the dissertation or springs from and is largely based on it 

  1. The student is either the single author or the first of two or more authors, including the Supervisor 

  1. The journal is of recognized quality in its field, according to the unanimous judgment of the Advisory Committee 

  1. The article has either been formally accepted for publication or has received a "revise and resubmit" letter from the editor of the journal. 

This requirement can also be fulfilled with a publication or co-publication of an authored (not edited) book with a well-respected publisher (according to the unanimous judgment of the Advisory Committee). 

This condition must be fulfilled before the dissertation defense. 

Student Admission Requirements

The requirements for admission to the DPS are: 

  1. A bachelor's degree with a grade of at least "very good" or equivalent in a field related to the scientific fields of the Department of Public Communication 

  1. A master's degree with a grade of at least 7/10 or equivalent in in a field related to the scientific fields of the Department of Public Communication 

  1. A bachelor's or master's degree from a recognized English-speaking university or very good knowledge of English, certified by international examinations (e.g., GCE, TOEFL), assessed on a case-by-case basis 

  1. At least two reference letters 

  1. Statement of interest outlining background and research interests (up to 2 pages) 

In exceptional cases, the admission of a student without a master's degree may be allowed, by unanimous decision of the Department Council. Students admitted under this provision are required to complete a total of 60 ECTS in graduate courses (instead of 30 ECTS required for individuals holding a master's degree). 

See also the following links: 

  1. https://www.cut.ac.cy/students/practical-information/policies-and-procedures/ 

  1. https://www.cut.ac.cy/digitalAssets/79/79220_100III_Rules_Postgraduate.pdf 

Regulations and Procedures

To ensure the quality of doctoral studies and dissertations, the Department  applies the following regulations and procedures: 

  1. Each faculty member can supervise up to four students.   

  1. For each student, a three-member Supervisory Committee is appointed by the Department Council upon recommendation by the Supervisor.  The Supervisory Committee is composed of the Supervisor (Chair) and two members of the academic staff of the Department or members of other Departments at CUT specializing in a relevant field.  In the event that there are no members of the academic staff of the Department or other Departments of the University specializing in the field of study of the doctoral student, members of another university or research center may be appointed. 

  1. All Ph.D. students follow a structured four-course program (30 ECTS). The first course, an introduction to social research methodology, is typically taught in the first semester of doctoral studies. In case a student fails the course twice, the Department will consider terminating her/his enrolment in the DPS. 

  1. In support of student research and dissertation writing, the Department organizes research seminars with compulsory attendance for all students  

  1. Every 12 months, each student submits a progress report to the Supervisory Committee.  If approved, the report is forwarded for ratification to the Departmental Council and then to the Academic Affairs & Student Welfare Service of the University.  If a student does not submit a progress report unjustifiably or if the progress report is not approved twice by the Supervisory Committee, the Department Council considers the termination of the student's enrolment in the program or takes steps for compliance.  The progress report can be submitted in Greek or English. 

  1. A prerequisite for awarding the Ph.D. degree is the publication of at least one article in a peer-reviewed journal. 

  1. Each student retains student status by enrolling, each academic semester, in the register maintained by the Academic Affairs & Student Welfare Service of the University, according to the student's progress in the program. 

With respect to the doctoral dissertation, the following rules and procedures apply: 

  1. Τhe student submits the dissertation proposal in writing, stating clearly what he/she believes is the originality and scientific contribution of the proposed work.  The three-member Supervisory Committee submits a structured assessment of the proposal, in which it highlights both points of agreement with the student as well as points of disagreement.  The Committee's evaluation is submitted to the Department Council for approval. 

  1. The external members of the Dissertation Examination Committee of the doctoral dissertation must come from areas of specialization that are closely relevant to the subject of the dissertation.  In addition, any conflict of interest between the student and the external members of the Dissertation Examination Committee should be avoided.  To this end, a conflict of interest statement must be made by each member of the Dissertation Examination Committee (except the Research Advisor). 

  1. Prior to the Dissertation Defense, each member of the Dissertation Examination Committee, except the Supervisor, independently prepares a written report with preliminary comments and positions on its content.  These preliminary reports are disseminated to all members of the Committee prior to the defense meeting and are attached to the final report of the Committee. 

  1. The recommendation of the Dissertation Examination Committee to the Senate must be convincingly substantiated.  If the suggestion is positive, the report should analyze the importance and originality of the research and record its scientific contribution to the field in which it falls. 

  1. The report of the Dissertation Examination Committee should refer to parts of the dissertation that are publishable.  If parts of the dissertation are already published, this should be noted in the report and the publications must be attached. 

  1. Along with the report of the Dissertation Examination Committee and the other supporting documents, a copy of the dissertation is submitted to the Senate Secretariat, to be available to the members of the Senate for examination.  The copy of the dissertation is available in the Senate room during the discussion of the report. 

  1. Before submission to the Senate, all the above are submitted, under the responsibility of the Head of the Department, to the Faculty of Communication and Media Studies. 

 

 

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