The main objective of the course is to help students understand how marketing contributes to business strategy and especially to understand how marketing plans are being developed, implemented and evaluated. A secondary purpose is to help students develop the theoretical, technical and interpersonal skills that marketing managers need to be able to communicate effectively in the business world. After successfully attending the course, the student is expected to have a meaningful understanding of the marketing management process in different environments, conditions and situations. Students should be able to understand and support the role of marketing within the company, develop, implement and evaluate marketing plans at regular intervals and analyze their customers and competitors.

Human Resources Management and Development practices in the Hospitality and Tourism industry from the perspective of strategy. They analyze the role and importance of human resources management and development, forms of motivation and productivity development, leadership and interpersonal skills, strategic planning, structure and basic functions of the human resources management department, job analysis, department staffing, executive evaluation, payroll systems, and current and future challenges.

The principles and philosophy of the Theory of Organizational Behaviour with emphasis on applications in hospitality and tourism business. It concerns the study of individual and group behaviours in enterprises and organizations. We analyze Organizational Theory: introduction and basic concepts of employee incitement, leadership in the workplace, groups and dynamic groups, organizational structure and culture, decision-making, power transfer, and management of change and crises.

Principles, philosophy and applications characterize consumer behaviour. Analyzes: decision making, behavioural psychology, motivation and purchasing behaviour, personality, lifestyle and consumer behaviour, attitudes and analysis of attitudes, individual preferences, individual demand and purchasing behaviour, social and cultural environment, participation groups and reference groups, segmentation of consumer markets and choice and targeting, product placement, brand commitment, product mix, consumer satisfaction and protection, marketing environment and behaviour of consumers.

The role and application of e-commerce in the hospitality and tourism industry. It includes: principles and strategic goals and objectives of e-commerce, e-marketing principles, e-information principles, application of industry applications and internet technology, global information grid, web development, and online communication channels.

Basic elements and basic concepts of the research methodology for the purpose of conducting a research study. Examined: research stages, topic selection and research planning, questionnaire design, sampling methods, data collection and analysis methods, quantitative and qualitative research methods, statistical analysis of data, interpretation of results, validity and reliability of measurements and writing of a research study.

It examines the design and implementation of strategy at both levels of the business unit and the corporation. It covers issues related to the company’s external environment, such as competition and the company’s internal environment, as well as its resources and capabilities. It also covers international strategy issues, such as the choice of penetration methods in foreign markets and the creation of innovative business models. Ultimately, the ways to implement a strategy are examined by looking at the structure and decision-making of the company. Students should be able to understand the concepts, analyze case studies in the field of hospitality and tourism and use information analysis tools.

The theory, style and the development of leadership and leadership skills in the hospitality and tourism industry. We examine motives, theories and techniques of motivation, the relationship between administrative and leadership skills, change management and crisis management, the leader’s character and motivation, group dynamics, dispute resolution, business ethics and professional ethics.

After successfully attending the course, students are expected to have a meaningful understanding of the strategic marketing management process in different environments, conditions and situations. Students should be able to understand and support the role of strategic marketing within organizations, analyze customers, competitors, the environment and partners, develop, implement and evaluate strategic marketing plans at regular intervals. The above should provide a solid base of knowledge and skills for those who wish to pursue a marketing career and a good understanding of strategic marketing for those who will follow a different career to be able to interact effectively with marketing staff in complex activities. Prerequisite Course: HTM 260 Marketing Authorities

3 hours course, four credits, mandatory. It focuses on learning English for special academic purposes (AEAs). The aim of the course is to familiarize students with the various forms of written and spoken communication skills. Students develop skills in business communication and practice their ability to make oral presentations (speaking or oral presentation), develop their communication skills in writing clear, concise, complete and correct business correspondence, and also the ability to understand texts. They are working on drafting texts such as memos and official reports. Prerequisite Course: LCE 130

The aim of the course is to help students acquire a basic understanding of the global energy resource industry, focusing on natural gas and hydrocarbons. It includes a historical industry review and assesses the role and value of natural gas and hydrocarbons for the global energy industry. The course also examines the basic technical, economic and commercial activities related to the energy industry.

The main purpose of this course is to provide students with a broad understanding and understanding of the various concepts of Operations Management. Such concepts include business strategy, process planning, inventory management, quality planning and management. Emphasis will be placed on the application of these concepts to companies. In particular, students will learn how to implement practices to improve and redesign processes, manage the quality and statistical control process, and be able to implement project planning techniques.

Students will learn the basic principles of negotiation create negotiation strategy and manage the negotiation process at its various stages. Students will also learn how the negotiating culture affects the process and the negotiation strategy. The course will also cover ways and approaches for resolving disputes between staff members, stakeholders or customers.

An internship during the summer semester between year 3 and 4 aim to allow students to enhance their knowledge, develop administrative and leadership skills, and facilitate their smooth transition to a real work environment. There will be continuous assessment of the students by the Department and their employers during the placement in the industry. The course is not compulsory, but is a course of limited choice. The selection of students to take part in the course will be based on academic criteria and available positions. Prerequisite: Completing at least 150 ECTS and attaining a minimum average score of 7/10.

The course aims to familiarize students with corporate governance, the policies and procedures created for the management of the various organizations. Students will learn about how an organization's board is recommended and functions, its association with the organization's managers, and possible problems that may arise. Students will also learn about other stakeholders who have an influence on the way an organization is run with investors, media, regulators, and government officials.