Leadership:  Serve as a national and global leader in undergraduate and postgraduate maritime studies, research and liaison with the shipping industry.

Integrity:  Act equitably, impartially, and fairly in all actions.

Respect:  Behave professionally and earn respect of all partners and stakeholders, both within and outside the University.

Accountability:  Ensure transparency and accountability in all actions and outcomes.

Collaboration:  Develop and maintain effective and constructive working relationships and strong partnerships with the industry locally and internationally.

Innovation:  Continuously explore new innovative fields of a multi-disciplinary nature, harnessing the potential of new technologies.

Transparency:  Encourage open communication and dialogue with interested parties on how mutual added value can be created in the shipping sector.

Efficiency:  Strive for providing well designed academic courses, fully aligned with the technological, industrial and environmental developments, catering to the needs of the maritime industry and concurrently for the production of high quality academic and applied research in the field.

Sustainability:  Support constantly the sustainable development goals and actions pertaining to the shipping sector.