He is a consultant, researcher, author, speaker and lecturer. He has implemented numerous projects in "rebranding" people and businesses in Cyprus. "Rebranding" including: brand strategy identity, redesigns, business performance developments. In addition to his academic publications, he is an editorial member of Electronic Journal of Knowledge Management and Journal of Organisational Studies and Innovation (JOSI). He is currently a lecture in European University - International Business School in Barcelona and at the Robert Kennedy College in Switzerland, teaching business courses, supervising and marking MBA and MA theses. Additionally, he has extensive teaching experience in the department of Business School at the University of West London, the Cyprus Institute of Marketing and the Mediterranean Institute of Management (MIM) - Cyprus. Beyond his academic career his resumes trace a history of extensive management background, experience and accomplishment in all aspects of strategic planning, performance management, sales and marketing management with the Mercedes-Benz Cyprus.