Μαρία Βουτσά
Ειδικό Εκπαιδευτικό Προσωπικό
Τμημα Επικοινωνιασ και Μαρκετινγκ
maria.voutsa@cut.ac.cy
25002097
CV
Η Μαρία Βουτσά ανήκει στο Ειδικό Εκπαιδευτικό Προσωπικό του Τμήματος Δημόσιας Επικοινωνίας. Είναι πτυχιούχος του Μαθηματικού Τμήματος του Αριστοτελείου Πανεπιστημίου Θεσσαλονίκης (Α.Π.Θ.), έχει μεταπτυχιακό στην Πληροφορική και Διοίκηση (Α.Π.Θ., Ελλάδα) και διδακτορικό στη Διαφήμιση και Συμπεριφορά Καταναλωτή (Α.Π.Θ., Ελλάδα). Η διδακτορική της έρευνα συγχρηματοδοτήθηκε από την Ελλάδα και την Ευρωπαϊκή Ένωση στα πλαίσια του προγράμματος «Ενίσχυση του ανθρώπινου ερευνητικού δυναμικού μέσω της υλοποίησης διδακτορικής έρευνας» (MIS-5000432), που υλοποιεί το Ίδρυμα Κρατικών Υποτροφιών (ΙΚΥ). Επίσης, κατά τη διάρκεια της διδακτορικής της εργασίας συμμετείχε ως υποψήφια διδάκτορας στο ερευνητικό πρόγραμμα με τίτλο «Η συναισθηματική έκκληση στη διαφήμιση: Ο ρόλος του φύλου και [...]
ACADEMIC QUALIFICATIONS
|
Qualification |
Year |
Awarding Institution |
Department |
Thesis title (Optional Entry) |
|
PhD |
2021 |
Aristotle University of Thessaloniki |
Economics |
Disparaging Humorous Advertising on attitude towards the brand: the moderating role of gelotophobia, gelotophilia and katagelasticism. [co-financed -via a programme of State Scholarships Foundation (IKY) - MIS 5000432.] |
|
MSc |
2016 |
Aristotle University of Thessaloniki |
Economics & Informatics |
Gelotophilia, Katagelasticism and Character Identification as Moderators in the Relationship between Disparagement Humor and Attitudes toward the Ad and Brand |
|
BSc |
2014 |
Aristotle University of Thessaloniki |
Mathematics |
Predicting shares using neural networks |
EMPLOYMENT
|
Period of employment |
Employer |
Location |
Position |
|
|
From |
To |
|||
|
2021 |
- |
Cyprus University of Technology |
Limassol, Cyprus |
Special Teaching Staff |
|
2020 |
2021 |
Metropolitan College |
Campus Thessaloniki, Greece |
Lecturer |
PUBLICATIONS
|
Ref. Number |
Year |
Title |
Other authors |
Journal and Publisher / |
Vol. |
Pages |
|
1 |
2024 |
Disparaging humorous advertising: A bibliometric review |
- |
Journal of Marketing Communications |
|
1-25 |
|
2 |
2022 |
Face reading the emotions of gelotophobes toward disparaging humorous advertising |
Leonidas Hatzithomas; Eirini Tsichla; Christina Boutsouki; |
The European Journal of Humour Research |
10 |
88-112 |
|
3 |
2021 |
A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule |
Leonidas Hatzithomas; Christina Boutsouki; Yorgos Zotos |
Journal of Consumer Behaviour |
20 |
923-941 |
|
4 |
2020 |
Examining consumer responses to YouTube ads through facial expressions and self-reports: The role of gender identity and emotional appeal |
Eirini Tsichla; Leonidas Hatzithomas; Kostoula Margariti |
International Journal of Internet Marketing and Advertising |
15 |
368-393 |
|
5 |
2020 |
Service quality, visitor satisfaction and future behavior in the Museum sector |
Vasiliki Daskalaki; Leonidas Hatzithomas; Christina Boutsouki
|
Journal of Tourism, Heritage and Services Marketing |
6 |
3-8 |
|
6 |
2025 |
How Emotional Storytelling in Social Media Content Influences Advertising Effectiveness |
Anna Zarkada |
In book: Advances in Advertising Research Series Publisher: Springer |
VI |
forthcoming |
|
7 |
2020 |
Half a Century of Super Bowl Commercials: A Content Analysis of Humorous Advertising Styles |
Artemis Timamopoulou; Leonidas Hatzithomas; Christina Boutsouki |
In book: Advances in Advertising Research Series Publisher: Springer |
XI |
137-151 |
|
8 |
2020 |
Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions |
Eirini Tsichla; Leonidas Hatzithomas; Kostoula Margariti |
In book: Advances in Advertising Research Series Publisher: Springer |
XI |
241-254 |
|
9 |
2018 |
Superiority Theory and Disparagement Humor: The Role of Gelotophobia, Gelotophilia, and Katagelasticism |
Leonidas Hatzithomas; Christina Boutsouki |
In book: Advances in Advertising Research Series Publisher: Springer |
IX |
191-204 |
|
10 |
2018 |
Sexual Humorous Appeals in Advertising: A Moderated Mediation Approach |
Maria Armyrioti; Leonidas Hatzithomas; Christina Boutsouki |
European Marketing Academy Conference (EMAC) |
|
|
RESEARCH
|
Ref. Number |
Date |
Title |
Funded by |
Project Role* |
|
1 |
2017 |
“Gender Responses to Emotional Appeals in Advertising: The role of gender and social desirability” |
co-financed by Greece and the European Union (European Social Fund) through the Operational Programme “Human Resources Development, Education and Lifelong Learning” (Partnership Agreement 2014-2020) |
Research team member |
AWARDS
Διδασκαλία
- XDM 523: Data Analysis and AI in Marketing
- IMC 402: Πρακτική Άσκηση
- IMC 423: Μέτρηση Αποτελεσματικότητας Διαφήμισης
- IMC 425: Δημιουργικό Διαφήμισης
- IMC 444: Ψηφιακό Μάρκετινγκ
