Maria Voutsa
Special Teaching Staff
Department of Communication and Marketing
maria.voutsa@cut.ac.cy
25002097
CV
Dr. Maria Voutsa is currently a Special Teaching Staff member in the Department of Communication and Marketing at the Cyprus University of Technology. She holds a B.Sc. in Mathematics, an M.Sc. in Informatics and Management, and a Ph.D. in Advertising and Consumer Behavior (Aristotle University of Thessaloniki, Greece). Her research interests lie in Advertising, Consumer Behavior, and Social Media Marketing, with a particular focus on the social impact of advertising, measuring advertising effectiveness, and integrated marketing communication in digital environments.
Dr. Voutsa also coordinates the Advertising Education & Research (AD.CUT) student team, which bridges academic research with industry practice. [...]
ACADEMIC QUALIFICATIONS
|
Qualification |
Year |
Awarding Institution |
Department |
Thesis title (Optional Entry) |
|
PhD |
2021 |
Aristotle University of Thessaloniki |
Economics |
Disparaging Humorous Advertising on attitude towards the brand: the moderating role of gelotophobia, gelotophilia and katagelasticism. [co-financed -via a programme of State Scholarships Foundation (IKY) - MIS 5000432.] |
|
MSc |
2016 |
Aristotle University of Thessaloniki |
Economics & Informatics |
Gelotophilia, Katagelasticism and Character Identification as Moderators in the Relationship between Disparagement Humor and Attitudes toward the Ad and Brand |
|
BSc |
2014 |
Aristotle University of Thessaloniki |
Mathematics |
Predicting shares using neural networks |
EMPLOYMENT
|
Period of employment |
Employer |
Location |
Position |
|
|
From |
To |
|||
|
2021 |
- |
Cyprus University of Technology |
Limassol, Cyprus |
Special Teaching Staff |
|
2020 |
2021 |
Metropolitan College |
Campus Thessaloniki, Greece |
Lecturer |
PUBLICATIONS
|
Ref. Number |
Year |
Title |
Other authors |
Journal and Publisher / |
Vol. |
Pages |
|
1 |
2024 |
Disparaging humorous advertising: A bibliometric review |
- |
Journal of Marketing Communications |
|
1-25 |
|
2 |
2022 |
Face reading the emotions of gelotophobes toward disparaging humorous advertising |
Leonidas Hatzithomas; Eirini Tsichla; Christina Boutsouki; |
The European Journal of Humour Research |
10 |
88-112 |
|
3 |
2021 |
A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule |
Leonidas Hatzithomas; Christina Boutsouki; Yorgos Zotos |
Journal of Consumer Behaviour |
20 |
923-941 |
|
4 |
2020 |
Examining consumer responses to YouTube ads through facial expressions and self-reports: The role of gender identity and emotional appeal |
Eirini Tsichla; Leonidas Hatzithomas; Kostoula Margariti |
International Journal of Internet Marketing and Advertising |
15 |
368-393 |
|
5 |
2020 |
Service quality, visitor satisfaction and future behavior in the Museum sector |
Vasiliki Daskalaki; Leonidas Hatzithomas; Christina Boutsouki
|
Journal of Tourism, Heritage and Services Marketing |
6 |
3-8 |
|
6 |
2025 |
How Emotional Storytelling in Social Media Content Influences Advertising Effectiveness |
Anna Zarkada |
In book: Advances in Advertising Research Series Publisher: Springer |
VI |
forthcoming |
|
7 |
2020 |
Half a Century of Super Bowl Commercials: A Content Analysis of Humorous Advertising Styles |
Artemis Timamopoulou; Leonidas Hatzithomas; Christina Boutsouki |
In book: Advances in Advertising Research Series Publisher: Springer |
XI |
137-151 |
|
8 |
2020 |
Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions |
Eirini Tsichla; Leonidas Hatzithomas; Kostoula Margariti |
In book: Advances in Advertising Research Series Publisher: Springer |
XI |
241-254 |
|
9 |
2018 |
Superiority Theory and Disparagement Humor: The Role of Gelotophobia, Gelotophilia, and Katagelasticism |
Leonidas Hatzithomas; Christina Boutsouki |
In book: Advances in Advertising Research Series Publisher: Springer |
IX |
191-204 |
|
10 |
2018 |
Sexual Humorous Appeals in Advertising: A Moderated Mediation Approach |
Maria Armyrioti; Leonidas Hatzithomas; Christina Boutsouki |
European Marketing Academy Conference (EMAC) |
|
|
RESEARCH
|
Ref. Number |
Date |
Title |
Funded by |
Project Role* |
|
1 |
2017 |
“Gender Responses to Emotional Appeals in Advertising: The role of gender and social desirability” |
co-financed by Greece and the European Union (European Social Fund) through the Operational Programme “Human Resources Development, Education and Lifelong Learning” (Partnership Agreement 2014-2020) |
Research team member |
AWARDS
Teaching
- XDM 523: Data Analysis and AI in Marketing
- IMC 402: Internship
- IMC 423: Measuring Advertising Effectiveness
- IMC 425: Advertising Content Creation
- IMC 444: Digital Marketing
