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  1. Faculties
  2. Faculty of Communication and Media Studies
  3. Department of Communication and Marketing
  4. Staff
  5. Christos Themistocleous
  1. Faculties
  2. Faculty of Communication and Media Studies
  3. Department of Communication and Marketing
  4. Staff
  5. Christos Themistocleous

Christos Themistocleous

Christos  Themistocleous

Assistant Professor

Department of Communication and Marketing

c.themistocleous@cut.ac.cy

25 002234



Dr Christos Themistocleous completed his studies (BSc, MSc, PhD) at the University of Nottingham where he worked as a postdoctoral fellow. Prior to joining CUT, he worked as Lecturer of Consumer Behavior at the University of Reading - Henley Business School. He is currently Assistant professor of Consumer Behaviour with research interests in consumer psychology and behavior in matters relating to consumer privacy with applied quantitative research methods and, more recently, behavioural intervention research.

  • ACADEMIC QUALIFICATIONS
  • EMPLOYMENT
  • PUBLICATIONS
  • RESEARCH
  • AWARDS
  • Teaching
  • ACADEMIC QUALIFICATIONS
  • EMPLOYMENT
  • PUBLICATIONS
  • RESEARCH
  • AWARDS
  • Teaching

ACADEMIC QUALIFICATIONS

Qualification

Year

Awarding Institution

Department

Thesis title (Optional Entry)

 

PhD

2016

University of Nottingham

Marketing

Examining behavioural interventions that influence consumer information divulgence

MSc

2011

University of Nottingham

Finance and Management

CRM and Corporate Reputation in the Banking Sector

BSc

2010

University of Nottingham

Finance and Management

 

 

EMPLOYMENT

Period of employment

Employer

Location

Position

From

To

2021

Present

CUT

CY

Assistant Professοr of Consumer Behaviour

2020

2021

University of Reading

UK

Lecturer of consumer Behaviour

2017

2020

University of Nottingham

 UK

Postdoctoral Associate of Marketing and Consumer Behaviour

 

PUBLICATIONS

Full Paper Publications

 

  • Themistocleous, C., Pagiaslis, A., Smith, A., & Hanoch, Y. (2026). Disclosure decisions: the combined effects of reciprocity, comparisons, and question sequences. Frontiers in Psychology, 17, 1605386.

 

  • Gouveia, R., Karapanos, E., & Themistocleous, C. (2026, April). Breaking it Down: Micro Goals in Physical Activity Tracking. In Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems (pp. 1-17).

 

  • Yerimou, P., Themistocleous, C., & Farmaki, A. (2026). Authenticity in Travel Servicescapes: Examining Sense of Place Stimuli in Airports. Tourism Planning & Development, 23(1), 1-20.

 

  • Gregoriades, A., & Themistocleous, C. (2025). Improving Crowdfunding Decisions Using Explainable Artificial Intelligence. Sustainability, 17(4), 1361.

 

  • Themistocleous, C., & Karapanos, E. (2025, May). When Nudges Backfire: A Distinction Between Spillovers and Misfires. Persuasive Technology (pp. 59-70). Cham: Springer Nature Switzerland.

 

  • Machado, M., Coita, I. F., Gomez Teijeiro, L., Wenzlaff, K., Gregoriades, A., Themistocleous, C., ... & Filipovska, O. (2024). Crowdfunding fraud detection: A systematic review highlights ai and blockchain using topic modeling. SSRN

 

  • Ingram, C., Themistocleous, C., Rickly, J. M., & McCabe, S. (2021). Marketing ‘Literary England’beyond the special interest tourist. Annals of Tourism Research: Empirical Insights, 100018.

 

  • Shams, S. R., Vrontis, D., Thrassou, A., Themistocleous, C., & Christofi, M. (2020). Stakeholder dynamics of contextual ambidextrous capabilities and authenticity: a conceptual synchronisation for competitive advantage. Journal of General Management, 46(1), 26-35.

 

  • Themistocleous, C., Pagiaslis, A., Smith, A., & Wagner, C. (2019). A comparison of scale attributes between interval-valued and semantic differential scales. International Journal of Market Research, 61(4), 394-407.

 

  • Themistocleous, C., Smith, A., & Wagner, C. (2014, May). The ethical dilemma of implicit vs explicit data collection: Examining the factors that influence the voluntary disclosure of information by consumers to commercial organizations. In 2014 IEEE International Symposium on Ethics in Science, Technology and Engineering (pp. 1-6).

 

Book Contributions

 

  • Themistocleous, C., & Karapanos, E. (2025). Precision Nudging: The Future of Behaviour Change?. In Artificial Intelligence (AI) in Social Research (pp. 150-159). GB: CABI.

 

  • Kouros, T., Theodosiou, Z., & Themistocleous, C. (2025). Machine learning bias: Genealogy, expression and prevention. In Artificial Intelligence (AI) in Social Research (pp. 113-126). GB: CABI.

 

  • Themistocleous, C. (2024). Sustainable marketing. In Concise Encyclopedia of Corporate Social Responsibility (pp. 215-218). Edward Elgar Publishing.

 

  • Yerimou, P., & Themistocleous, C. (2023). (Re) Defining Airport Experience: A New Framework Proposition. In GMA-GAMMA Joint Symposium book (pp. 69-84). Cham: Springer Nature Switzerland.

 

  • Themistocleous, C. (2018). Customer data: contemporary issues of privacy and trust. In Innovation and Capacity Building: Cross-disciplinary Management Theories for Practical Applications (pp. 167-185). Cham: Springer International Publishing.

 

 

Short Paper Conference Contributions

 

 

  • Yerimou, P., & Themistocleous, C. (2024, July). Airportscape And Its Effects On Emotions And Satisfaction: The Moderating Roles Of Sense Of Place And Environmental Responsiveness. In Academy of Marketing Conference 2024.

 

  • Themistocleous, C. (2023, August). Emotions and Disclosures: Calm versus Frustrated States. In Subjective Probability Utility and Decision Making.

 

  • Yerimou, P., & Themistocleous, C. (2023, July). Airport environment and its influence On traveller emotions, perceived quality and revisit. In Academy of Marketing Conference.

 

 

  • Yerimou, P., Themistocleous, C., & Panigyrakis, G. G. (2022, June). Does sense of place matter? Investigating the role of airport atmospherics on destination revisit. In Tourism, Hospitality & Events International Conference.

 

  • Themistocleous, C., Pagiaslis, A., & Smith, A. (2022, June). Customer Privacy: Investigating the impact of data capturing techniques on consumer information disclosure. In International Association for Research in Economic Psychology Conference.

 

  • Themistocleous, C., Ingram, C., Rickly, J., & Mccabe, S. (2019). Marketing literary England to the US traveller. in Advances in Tourism Marketing Conference, Namur, Belgium, Conference book of proceedings 2019.

 

  • Themistocleous, C., Pagiaslis, A., & Smith, A. (2018, August). Examining the individual and combined effects of questionnaire-design factors that influence the voluntary disclosure of private information by consumers to commercial organisations. In American Marketing Association Summer Academic Conference Big Ideas and New Methods in Marketing.

 

  • Pagiaslis, A., Themistocleous, C., Smith, A., & Wagner, C. (2017, August). Scale Wars: An eploration of Interval Valued Scales’ attributes in Marketing Research. In American Marketing Association Conference.

 

 

RESEARCH

AWARDS

Teaching

  • Judgement and Decision Making (IMC322) - Κρίση και Λήψη Αποφάσεων (IMC322)
  • Cognitive Psychology (IMC210) - Γνωστική Ψυχολογία (IMC210)  
  • Crisis Managemenet Communications (IMC431) - Επικοινωνιακή Διαχείριση Κρίσεων (IMC431)
  • Business Ethics and Ideology (IMC207) - Επιχειρησιακή Ηθική και Δεοντολογία (IMC207) 
Christos Themistocleous
Τεχνολογικό Πανεπιστήμιο Κύπρου
Assistant Professor

Dr Christos Themistocleous completed his studies (BSc, MSc, PhD) at the University of Nottingham where he worked as a postdoctoral fellow. Prior to joining CUT, he worked as Lecturer of Consumer Behavior at the University of Reading - Henley Business School. He is currently Assistant professor of Consumer Behaviour with research interests in consumer psychology and behavior in matters relating to consumer privacy with applied quantitative research methods and, more recently, behavioural intervention research.

Κύπρος
c.themistocleous@cut.ac.cy
25 002234

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