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  5. Christos Themistocleous
  1. Faculties
  2. Faculty of Communication and Media Studies
  3. Department of Communication and Marketing
  4. Staff
  5. Christos Themistocleous

Christos Themistocleous

Christos  Themistocleous

Lecturer

Department of Communication and Marketing

c.themistocleous@cut.ac.cy

25 002234



Dr Christos Themistocleous completed his studies (BSc, MSc, PhD) at the University of Nottingham where he worked as a postdoctoral fellow. Prior to joining TEPAK, he worked as Lecturer of Consumer Behavior at the University of Reading - Henley Business School. He is currently Lecturer of Integrated Marketing Communications with research interests in consumer psychology and behavior in matters relating to consumer privacy with applied quantitative research methods and, more recently, consumer behavior in tourism.


  • Teaching
  • Publications
  • Research
  • Teaching
  • Publications
  • Research

Teaching

  • Judgement and Decision Making (IMC322) - Κρίση και Λήψη Αποφάσεων (IMC322)
  • Cognitive Psychology (IMC210) - Γνωστική Ψυχολογία (IMC210)  
  • Crisis Managemenet Communications (IMC431) - Επικοινωνιακή Διαχείριση Κρίσεων (IMC431)
  • Business Ethics and Ideology (IMC207) - Επιχειρησιακή Ηθική και Δεοντολογία (IMC207) 

Publications

Scientific Journals

  • Yerimou, P., Themistocleous, C., and Farmaki, A. (2025). Authenticity in Travel Servicescapes: Examining Sense of Place Stimuli in Airports. Tourism Planning & Development, 1–20. https://doi.org/10.1080/21568316.2025.2480789
  • Gregoriades A, Themistocleous C. (2025) Improving Crowdfunding Decisions Using Explainable Artificial Intelligence. Sustainability. 17(4):1361. https://doi.org/10.3390/su17041361
  • Ingram C., Themistocleous C., Rickly J., McCabe S., (2021). “Marketing Literary England: Beyond the special interest tourist”, Annals of Tourism Research Empirical Insights. Vol. 2(2).
  • Sham R., Vrontis D., Thrassou A., Themistocleous C., Christofi M. (2020). “Stakeholder dynamics of contextual ambidextrous capabilities and authenticity: A conceptual synchronisation for competitive advantage”, Journal of General Management, Vol. 46 (1), 26-35.
  • Themistocleous C., Pagiaslis A., Smith A., Wagner C. (2019).“A Comparison of Scale Attributes between Interval Valued and Semantic Differential Scale”,International Journal of Market Research, Vol.61(1), 394-407
  • Themistocleous C., Wagner C., Smith A. (2014), “The ethical dilemma of implicit vs explicit data collection: Examining the factors that influence the voluntary disclosure of information by  consumers to commercial organizations”, IEEE on Ethics in Social  Sciences and Technology, Vol.1 article 31, DOI: 10.1109/ETHICS.2014.6893403

 

Publications in International Conferences Proceedings

  • Themistocleous, C. and Gregoriades A. (2024) Examining the Success and Failure of Crowdfunding Campaigns using Explainable AI. Interdisciplinary Workshop on: Technology, Employment, Change Management and Human Well-Being. Gaeta, Italy, 18-20 September.
  • Yerimou, P., Themistocleous, C. (2024) Airportscape And Its Effects On Emotions And Satisfaction: Moderating Roles Of Sense Of Place And Environmental Responsiveness, Academy of Marketing Conference, Cardiff, Wales, 1-4 July.
  • Themistocleous C. (2023), “Emotions and Disclosures: Calm versus Frustrated states”, Subjective Probability Utility & Decision Making (SPUDM), Book of Proceedings.
  • Themistocleous, C. (2023), “Frustration and Disclosure Decision-Making: Over-Disclosure or Clam up?”, Academy of Marketing 2023 Annual Conference: From Revolution to Revolutions. Book of Proceedings, pp. 160-161
  • Υerimou, P., Themistocleous, C. (2023), “Airport Environment And Its Influence On Traveller Emotions, Perceived Quality And Revisit”, Academy of Marketing 2023 Annual Conference: From Revolution to Revolutions. Book of Proceedings, pp. 210–211.
  • Themistocleous C., Pagiaslis A., and Smith A. (2022) “Customer Privacy: Investigating the impact of data capturing techniques on consumer information disclosure patterns”. International Association for Research in Economic Psychology (IAREP). Kristiansand, Norway. Book of Proceedings.
  • Yerimou P.,  Themistocleous C., (2022) “Does sense of place matter? Investigating the role of airport experience on destination revisit”. Tourism, Hospitality & Events INternational Conference (THE INC), Limassol, Cyprus,  Conference Book of Proceedings.
  • Yerimou P., Panigyrakis G., Themistocleous C. (2022). “Is airport experience an antecedent for destination revisit? The Role of environment in the Covid-19 Era”, Corporate Marketing Communications (CMC) Conference,  Nicosia, Cyprus, Conference book of Proceedings.
  • Ingram, C., Themistocleous, C., Rickly, J., McCabe, S. (2019). “Literary England: A Tourism Destination for the US traveller”, in Euromed Academy Of Business Conference (EMAB),  Thessaloniki Greece, Conference book of proceedings 2019.
  • Themistocleous C.; Ingram C.; Jillian R.; McCabe S. (2019). “Marketing Literary England to the US traveller”, in Advances in Tourism Marketing Conference (ATMC), Namur, Belgium, Conference book of proceedings 2019.
  • Themistocleous C.,Pagiaslis A., Smith A. (2018). “Customer Information Management: Contemporary Issues of Privacy and Trust”, Euromed Academy Of Business Conference (EMAB), Valletta, Malta, Conference book of proceedings 2018.
  • Themistocleous, C., Pagiaslis, A., Smith, A. (2018). “Examining the individual and combined effects of questionnaire-design factors that influence the voluntary disclosure of private information by consumers to commercial organisations”, American Marketing Association (AMA), Boston, US Conference book of proceedings 2018.
  • Themistocleous C., Pagiaslis A. and Smith A. (2018). Customer Information Management: Theories and applications towards Sustainable Solutions. Inaugural Conference of the Cyprus Centre for Business Research (CCBR). Nicosia, Cyprus, Conference book of proceedings 2018.
  • Themistocleous C., Pagiaslis A., Smith A. and Wagner C. (2017), “Exploring interval valued scales:  A comparison of scale attributes between interval valued and semantic differential scales”, Euromed Academy Of Business Conference (EMAB), Rome, Italy, Conference book of proceedings 2017.
  • Pagiaslis A., Themistocleous C., Smith A. and Wagner C. (2017), ‘‘Scale Wars: An exploration of interval valued scale attributes in marketing research”, American Marketing Association (AMA), International conference, San Francisco, US, Conference book of proceedings 2017.
  • Themistocleous C., Smith A., Wagner C. (2013), “Examining the factors that influence the voluntary disclosure of information by consumers to commercial organizations”, Society for the Advancement of Behavioural Economics (SABE), International Association for Research in Economics & Psychology (IAREP),  International Confederation for the Advancement of Behavioural Economics and Economic Psychology (ICABEEP), Atlanta, Georgia, USA, Conference book of proceedings 2013.

Book Chapters

  • Themistocleous C. and Karapanos E. (2025) [In print; Forthcoming], “Precision Nudging: The Future of Behavioural Change”, Christou P. (Ed.) AI in Social Research. CABI Publishing.
  • Kouros T., Theodosiou Z. and Themistocleous C., (2025) [In Print; Forthcoming], “Machine Learning Bias: Geneaology, Expression and Prevention”, in Christou P. (Ed.), AI in Social Research. CABI Publishing.
  • Yerimou, P. and Themistocleous, C. (2024), “(Re)Defining Airport Experience: A New Framework Proposition”, in: Zarkada, A. (Ed.), Marketing Solutions to the Challenges of a VUCA Environment. Springer. 
  • Themistocleous C. (2023) “Sustainable Marketing”,Concise encyclopaedia of Corporate Social Responsibility. London:Edward Elgar Publishing
  • Themistocleous C. (2018). “Chapter 9: Customer Data: Contemporary Issues of Privacy and Trust”, Innovation and Capacity Building -Cross-Disciplinary Management Theories for Practical Applications, Palgrave Macmillan: London. Vol. 1.

Research

Α/Α ΗΜΕΡΟΜΗΝΙΑ ΤΙΤΛΟΣ ΕΠΙΧΟΡΗΓΗΣΗ ΡΟΛΟΣ
1 2012 Examining the factors that influence the voluntary disclosure of information by consumers to commercial organisations EXPERIAN Plc (UK) PhD Student -Research Team Member
Christos Themistocleous
Τεχνολογικό Πανεπιστήμιο Κύπρου
Lecturer

Dr Christos Themistocleous completed his studies (BSc, MSc, PhD) at the University of Nottingham where he worked as a postdoctoral fellow. Prior  to  joining TEPAK, he worked as Lecturer of Consumer Behavior at the University of Reading - Henley Business School. He is currently Lecturer of Integrated Marketing Communications with research interests in consumer psychology and behavior in matters relating to consumer privacy with applied quantitative research methods and, more recently, consumer behavior in tourism.

 

Κύπρος
c.themistocleous@cut.ac.cy
25 002234

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