Επιστημονικά Περιοδικά

2023

Giachino, C., Nirino, N., Leonidou, E., & Glyptis, L. (2023). eSport in the digital era: Exploring the moderating role of perceived usefulness on financial behavioural aspects within reward-crowdfunding. Journal of Business Research, 155, 113416. https://doi.org/10.1016/j.jbusres.2022.113416

Akter, S., Hossain, M. A., Tarba, S. Y., & Leonidou, E. (2023). How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?. Industrial Marketing Management, 109, 44-57. https://doi.org/10.1016/j.indmarman.2022.12.005

Battisti, E., Nirino, N., Leonidou, E., & Salvi, A. (2023). Corporate social responsibility in family firms: Can corporate communication affect CSR performance?. Journal of Business Research, 162, 113865. https://doi.org/10.1016/j.jbusres.2023.113865

2022

Crous, C., Battisti, E., & Leonidou, E. (2022). Non-financial reporting and company financial performance: a systematic literature review and integrated framework. EuroMed Journal of Business, 17(4), 652-676. https://doi.org/10.1108/EMJB-12-2020-0134

Battisti, E., Alfiero, S., & Leonidou, E., (2022). Remote working and digital transformation during the Covid-19 pandemic: psychological drivers and economic consequences for employees. Journal of Business Research https://doi.org/10.1016/j.jbusres.2022.06.010

Battisti, E., Nirino, N., Leonidou, E., & Thrassou, A. (2022). Corporate venture capital and CSR performance: An extended resource-based view’s perspective. Journal of Business Research, 139, 1058-1066 https://doi.org/10.1016/j.jbusres.2021.10.054

2021

Crous, C., Battisti, E. and Leonidou, E. (2021). Non-financial reporting and company financial performance: a systematic literature review and integrated framework. EuroMed Journal of Business, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EMJB-12-2020-0134

Battisti, E., Graziano, A., Leonidou, E., Stylianou, I. & Pereira, V. (2021). International marketing studies in banking & finance: a systematic review and integrative framework. International Marketing Review, 38 (5), 1047-1081 https://doi.org/10.1108/IMR-12-2020-0301

2020

Vrontis, D., Leonidou, E., Christofi, M., Kaufmann, H. R., & Kitchen, P. (2020). Intercultural Service Encounters: A Systematic Review and a Conceptual Framework on Trust Development. EuroMed Journal of Business, 16 (3), 306-323 https://doi.org/10.1108/EMJB-03-2019-0044

Thrassou, A., Santoro, G., Leonidou. E., Vrontis, D. & Christofi, M. (2020). Emotional intelligence and perceived negative emotions in intercultural service encounters: building and utilizing knowledge in the banking sector. European Business Review, 32(3), 359-381 https://doi.org/10.1108/EBR-04-2019-0059

Singh, S., Kumar, P., Pereira, V., & Leonidou, E., (2020). Cause-Related Marketing and Service Innovation in Emerging Country Healthcare: Role of Service Flexibility and Service Climate. International Marketing Review, 37(5), 803-827 https://doi.org/10.1108/IMR-03-2019-0101

Leonidou, E., Christofi, M., Vrontis, D., & Thrassou, A. (2020). An Integrative Framework of Stakeholder Engagement for Innovation Management and Entrepreneurship Development. Journal of Business Research, 119, 245-258  https://doi.org/10.1016/j.jbusres.2018.11.054

2018

Christofi, M., Vrontis, D., Leonidou, E., & Thrassou, A. (2018). Customer Engagement through Choice in Cause-Related Marketing: A Potential for Global ccompetitiveness. International Marketing Review, 37 (4), 621-650 https://doi.org/10.1108/IMR-04-2018-0133

2017

Papasolomou, I., Christofi, M., & Leonidou, E. (2017). Guest editorial: Exploring customers' experiences and perceptions in diverse organizational settings and geographical boundaries. Journal of Customer Behaviour, 16(1), 1-4.

Christofi, M., Leonidou, E., & Vrontis, D. (2017). Marketing research on Mergers and Acquisitions: a systematic review and future directions. International Marketing Review, 34(5), 629 - 651 https://doi.org/10.1108/IMR-03-2015-0100

2015

Christofi, M., Leonidou, E., Vrontis, D., Kitchen, P., & Papasolomou, I. (2015). Innovation and Cause-Related Marketing success: A Conceptual Framework and Propositions. Journal of Services Marketing, 29(5), 354-366 https://doi.org/10.1108/JSM-04-2014-0114

Christofi, M., Leonidou, E., & Vrontis, D. (2015). Cause-Related Marketing, Product Innovation and Extraordinary Sustainable Leadership: The Root Towards Sustainability. Global Business and Economics Review, 17(1), 93 - 111 10.1504/GBER.2015.066533

2014

Christofi, M., Vrontis, D., & Leonidou, E. (2014). Product Innovation and Cause-Related Marketing Success: A Conceptual Framework and a Research Agenda. Marketing Intelligence & Planning, 32(2), 174-189 https://doi.org/10.1108/MIP-10-2012-0108

2013

Christofi, M., Kaufmann, H. R., Vrontis, D., & Leonidou, E. (2013). Cause-Related Marketing and Strategic Agility: An Integrated Framework for Gaining the Competitive Advantage, World Review of Entrepreneurship, Management and Sustainable Development, 9(4), 518-542 10.1504/WREMSD.2013.056758

Βιβλία

Christofi, M., Leonidou, E., & Vrontis, D. (2015). ''Innovation: A Thorough Review of the Various Perspectives'', in Vrontis, D., Sakka, G., and Amirkhanpour, M., (Eds.), Management Innovation, Entrepreneurship and Human Resource Management Practices: A Global Perspective (pp. 92-110). UK: Cambridge Scholars Publishing.

Συνέδρια

2014

Christofi, M., Leonidou, E., & Vrontis, D. (2014). Innovation and Cause-Related Marketing Success in Business-To-Business Markets: A Conceptual Framework and Propositions. Proceedings of the International Conference on Contemporary Marketing Issues (ICCMI), Athens, Greece.

2012

Leonidou, E., (2012), ‘Intercultural Competence As A Key Success Factor For Performance Of  Employees Working In Contact With Foreign Customers: The Case Of The Banking Industry In Cyprus’. Published in: American Marketing Association (AMA) Global Marketing Special Interest Group 2012 Conference Proceedings, April 2012 Cancun, Mexico.

Christofi, M. & Leonidou, E. (2012). Cause-Related Marketing and Strategic Agility: An Integrated Framework for Thriving in a Dynamic Environment. Proceedings of the 5th Annual ISI Conference Proceedings of the EuroMed Academy of Business, Switzerland, 326-341.

Leonidou, E. & Christofi, M. (2012). Action Research Case Study. Proceedings of the 5th Annual ISI Conference Proceedings of the EuroMed Academy of Business, Switzerland, 931-945.

Leonidou, E. & Christofi, M. (2012). Reflecting on a DBA Journey. Proceedings of the 5th Annual ISI Conference Proceedings of the EuroMed Academy of Business, Switzerland, 946-958.

Christofi, M., Vrontis, D., & Leonidou, E. (2012). ''Cause-Related Marketing success and Product Innovation: An Integrated Conceptual Framework and Research Propositions''. Proceedings of the International Conference on Contemporary Marketing Issues (ICCMI), Thessaloniki, Greece.

• IMC 448 Ικανότητες Δημόσιας Επικοινωνίας
• IMC 101 Βασικές Αρχές Μάρκετινγκ και Επικοινωνίας
• IMC 211 Δημιουργικός Σχεδιασμός και Δημιουργική Σκέψη
• IMC 335 Κανονιστικό Πλαίσιο Δημόσιας Επικοινωνίας