Erasmia Leonidou
Lecturer
Department of Communication and Marketing
erasmia.leonidou@cut.ac.cy
25002612
Erasmia Leonidou is a Lecturer at the Department of Communication and Marketing. She holds a DBA in Intercultural Communication from the University of Gloucestershire, and a BA in History and Archaeology from the University of Cyprus. Her research interests include Corporate Social Responsibility, the interface between Human Resource Management and Marketing, Internal Marketing, Systematic Literature Review and Intercultural Communication. She has published more than 20 items in international journals, book chapters and proceedings of international conferences.
ACADEMIC QUALIFICATIONS
|
Qualification |
Year |
Awarding Institution |
Department |
Thesis title (Optional Entry) |
|
DBA |
2016 |
University of Gloucestershire, UK |
School of Business, Computing and Social Sciences |
Intercultural Service Encounters: An integrated framework for the Banking Industry of Cyprus |
|
BA |
2006 |
University of Cyprus |
School of Philosophy Department of History and Archaeology |
|
|
Dip. |
2010 |
American Bankers Association |
N/A |
Bank Operations Diploma |
EMPLOYMENT
|
Period of employment |
Employer |
Location |
Position |
|
|
From |
To |
|||
|
2022 |
- |
Cyprus University of Technology |
Limassol, Cyprus |
Lecturer |
|
2021 |
2022 |
University of Nicosia |
Nicosia, Cyprus |
Adjunct Faculty Member |
|
2021 |
2022 |
University of Central Lancashire, Cyprus campus (UCLan Cyprus) |
Larnaca, Cyprus |
Associate (part-time) Lecturer |
PUBLICATIONS
|
Ref. Number |
Year |
Title |
Other authors |
Journal and Publisher / |
Vol. |
Pages |
|
1 |
2023 |
Corporate social responsibility in family firms: Can corporate communication affect CSR performance? |
Enrico Battisti, Niccolò Nirino, Antonio Salvi |
Journal of Business Research |
162 |
113865 |
|
2 |
2023 |
How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets? |
Shahriar Akter, Md Afnan Hossain, Shlomo Y Tarba |
Industrial Marketing Management |
109 |
44-57 |
|
3 |
2023 |
eSport in the digital era: Exploring the moderating role of perceived usefulness on financial behavioural aspects within reward-crowdfunding. |
Chiara Giachino, Niccolò Nirino, Loukas Glyptis |
Journal of Business Research |
155 |
113416 |
|
4 |
2022 |
Non-financial reporting and company financial performance: a systematic literature review and integrated framework |
Cornelie Crous, Enrico Battisti |
EuroMed Journal of Business |
17(4), |
652-676 |
|
5 |
2022 |
Remote working and digital transformation during the Covid-19 pandemic: psychological drivers and economic consequences for employees. |
Enrico Battisti, Simona Alfiero |
Journal of Business Research |
150 |
38-50 |
|
6 |
2021 |
International marketing studies in banking and finance: a comprehensive review and integrative framework |
Enrico Battisti, Elvira Anna Graziano, Ioanna Stylianou, Vijay Pereira |
International Marketing Review |
38 (5) |
1047-1081 |
|
7 |
2020 |
Emotional intelligence and perceived negative emotions in intercultural service encounters: building and utilizing knowledge in the banking sector |
Alkis Thrassou, Gabriele Santoro, Demetris Vrontis, Michael Christofi |
European Business Review |
32(3) |
359-381 |
|
8 |
2018 |
Customer engagement through choice in cause-related marketing: A potential for global competitiveness |
Michael Christofi, Demetris Vrontis, Alkis Thrassou |
International Marketing Review |
37(4) |
621-650 |
|
9 |
2018 |
An integrative framework of stakeholder engagement for innovation management and entrepreneurship development |
Michael Christofi, Demetris Vrontis, Alkis Thrassou |
Journal of Business Research |
119 |
245-258 |
|
10 |
2017 |
Marketing research on mergers and acquisitions: a systematic review and future directions |
Michael Christofi, Demetris Vrontis |
International Marketing Review |
34(5) |
629 - 651 |
RESEARCH
AWARDS
Teaching
-
IMC 101 Basic Principles of Communication and Marketing
-
IMC 211 Creative Thinking
-
IMC 335 Regulatory Framework of Public Communication
-
IMC 434 Cross-Cultural Communication
-
XDM511 Experiential Marketing
