Επιστημονικά Περιοδικά

1. Papasolomou, I., Melanthiou, Y., & Tsamouridis, A. (2023). The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector. Journal of Marketing Communications, 29(2), 191-209. DOI: https://10.1080/13527266.2022.2154059

2. Abdalmajid, J., Papasolomou, I., Vrontis, D., Melanthiou, Y., Thrassou, A., & Uzunboylu, N. (2023). A nation brand development framework: the stakeholders’ perspective. Journal of Asia Business Studies. Vol. ahead-of-print No. ahead-of-print, DOI: https://doi.org/10.1108/JABS-03-2022-0087

3. Garanti, Z., Igbudu, N., Popoola, T., Vrontis, D., and Melanthiou, Y. (2022) “Building Corporate Reputation through Social Media Marketing Efforts: The Mediating Role of Corporate Brand Credibility, International Journal of Internet Marketing and Advertising, Vol. 17, No. 3/4, pp 370-393. DOI: https://10.1504/IJIMA.2022.10044686

4. Berjozkina, G. and Melanthiou, Y. (2021), “Is Tourism and Hospitality Education Supporting Sustainability?”, Worldwide Hospitality and Tourism Themes, Vol. 13 No. 6, pp. 744-753. DOI: https://doi.org/10.1108/WHATT-07-2021-0101

5. Avgeropoulou, K. and Melanthiou, Y. (2021) “Giving power to those having less power: NGOs, YouTube and virality”, Journal for Global Business Advancement (JGBA), Vol. 14, No. 4, pp. 520-540 DOI: https://doi.org/10.1504/JGBA.2021.118748
6. Nosi, C., Pucci, T., Melanthiou, Y. and Zanni, L. (2021), "The influence of online and offline brand trust on consumer buying intention", EuroMed Journal of Business, Vol. ahead-of-print No. ahead-of-print. DOI: https://doi.org/10.1108/EMJB-01-2021-0002
7. Uzunboylu, N., Melanthiou, Y., and Papasolomou, I. (2020) “Hello Brand. Let's Take a Selfie”, Qualitative Market Research: An International Journal, Vol. 23, Issue:1, pp. 109-121 DOI: https://doi.org/10.1108/QMR-12-2017-0183
8. Melanthiou, Y., Evripidou, L., Epaminonda, E., Komodromos, M. (2020) “The ‘Soft’ and ‘Hard’ sides of the Sharing Economy: Marketing, Sociocultural and Financial aspects”, International Journal of Business and Globalisation, Vol. 24, Issue: 3, pp. 330-346 DOI: http://doi.org/10.1504/IJBG.2020.106478
9. Casprini, E., Melanthiou, Y., Pucci, T., & Zanni, L. (2020). Managing founder-based brand identity during succession. Journal of Brand Management, Vol. 27, Issue: 1, pp. 1-14 DOI: https://doi.org/10.1057/s41262-019-00161-x
10. Chebbi, H., Yahiaoui, D., Sellami, M., Papasolomou, I., and Melanthiou, Y. (2020) “Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship: A case study from France”, Journal of Business Research, Vol. 119, p.p. 209-217 DOI: https://doi.org/10.1016/j.jbusres.2019.06.003
11. Teerakapibal, S., and Melanthiou, Y. (2019) "The new helping the old: Social media as a facilitator for variety seeking in food choices of the grey population." British Food Journal Vol.122, Issue: 1, pp. 272-290. DOI: https://doi.org/10.1108/BFJ-08-2018-0559
12. Zopiatis, A., and Melanthiou, Y. (2019) "The celebrity chef phenomenon: a (reflective) commentary", International Journal of Contemporary Hospitality Management, Vol. 31 Issue: 2, pp.538-556 DOI: https://doi.org/10.1108/IJCHM-12-2017-0822
13. Papasolomou, I., Kountouros, H., Melanthiou, Y. (2018) “Internal CSR practices within the SME sector in Cyprus from the employees' perspective - challenges and prospects”, Global Business and Economics Review, 20 (5/6): 634-649 DOI: https://doi.org/10.1504/GBER.2018.094449
14. Giovani, A., and Melanthiou, Y. (2017) “Retailer Loyalty in the Online Context: The Influence of Transactional and Relational Experiences”, Journal of Customer Behaviour, 16 (1): 35-59 DOI: https://doi.org/10.1362/147539217X14909732699471
15. Komodromos, M., and Melanthiou, Y. (2017) "Challenges Experienced by Employees during Change Management: A Case Study from Cyprus" International Journal of Teaching and Case Studies (IJTCS), Vol. 8, No. 1, pp. 46-58. DOI: https://doi.org/10.1504/IJTCS.2017.084390
16. Melanthiou, Y., Thrassou, A. and Vrontis, D. (2017) ‘A value-based transcription of student choices into higher education branding practices’, Global Business and Economics Review, Vol. 19, No. 2, pp.121–136. DOI: https://doi.org/10.1504/GBER.2017.082574
17. Zopiatis, A., Theocharous, A. L., Kosmas, P. C., Webster, C., and Melanthiou, Y. (2016) Developing a Country-wide Tourist Loyalty Scheme: A Barren Landscape. International Journal of Tourism Research, 18: 579–590 DOI: https://doi.org/10.1002/jtr.2075
18. Di Iazzi, A., Vrontis, D., Trio, O and Melanthiou, Y. (2016), “Consumer Preference, Satisfaction and Intentional Behavior: Investigating Consumer Attitudes for Branded or Unbranded Products”, Journal of Transnational Management, Vol. 21, No. 2, pp. 84-98 DOI: https://doi.org/10.1080/15475778.2016.1167000
19. Ioannou, M., and Melanthiou, Y. (2015) “The Effect of Interaction Quality on Trust, Loyalty and Cross-Selling”, International Economics Letters, 4(1): 1-14
20. Melanthiou, Y., Papasolomou, I., Komodromos, M. (2015) “Social Media Uptake in Cyprus – or is it just a new Fad?” International Journal of Technology Marketing, 10(3): 312-325 DOI: https://doi.org/10.1504/IJTMKT.2015.070660
21. Melanthiou, Y., Pavlou, F., and Constantinou, E. (2015) “The Use of Social Network Sites as an E-Recruitment Tool”, Journal of Transnational Management, 20(1): 31-49 DOI: https://doi.org/10.1080/15475778.2015.998141
22. Komodromos, M. and Melanthiou, Y. (2014) “Corporate Reputation through Strategic Corporate Social Responsibility: Insights from Service Industry Companies”, Journal of Promotion Management, 20(4), 470-480 DOI: https://doi.org/10.1080/10496491.2014.930284
23. Evripidou, L., and Melanthiou, Y. (2013) “Airline Industry Consolidation and Its Effect On Shareholder Value”, Journal for Global Business Advancement, 6(4): 318-330 DOI: https://doi.org/10.1504/JGBA.2013.058276
24. Papasolomou, I. and Melanthiou, Y. (2012) “Social Media: Marketing Public Relation’s New Best Friend”, Journal of Promotion Management, 18(3), 319-328 DOI: https://doi.org/10.1080/10496491.2012.696458
25. Vrontis, D. and Melanthiou, Y. (2011), “Assessing Website Effectiveness of Airline Companies”, International Journal of Online Marketing, 1(1): 12-23 Guest Editor: Professor Philip Kotler, Northwestern University, USA DOI: http://doi.org/10.4018/ijom.2011010102
26. Melanthiou, Y. and Fantis, S. (2010) “Using Social Networks as a Promotional Tool for Higher Education Institutions”, International Journal of Technology Marketing, 5(4): 303-314 DOI: https://doi.org/10.1504/IJTMKT.2010.039733
27. Melanthiou, Y. (2008) “Students’ Views on Higher Education”, International Journal of Management Cases, 10 (2) DOI: https://doi.org/10.5848/APBJ.2008.00075
28. Vrontis, D., Ktoridou, D. and Melanthiou, Y. (2007), “Website Design and Development as an Effective and Efficient Promotional Tool: A Case Study in the Hotel Industry in Cyprus”, Journal of Website Promotion, 2 (3-4): 125-139 DOI: https://doi.org/10.1080/15533610802174995
29. Vrontis, D., Thrassou, A. and Melanthiou, Y. (2007) “A Contemporary Higher Education Student-Choice Model for Developed Countries”, Journal of Business Research, 60 (9): 979-989 DOI: https://doi.org/10.1016/j.jbusres.2007.01.023

Κεφάλαια

1. Glezakou, E., Thrassou, A., Melanthiou, Y. (2021) “Sustainable Development as a Business Advantage in Real Estate”. In:  Shams, S.R., Vrontis, D., Weber, Y., Rogdia, E.T. and Santoro, G. (eds) Business Model Innovation: New Frontiers and Perspectives. Routledge. Business Model Innovation: New Frontiers and Perspectives", Routledge. DOI: https://doi.org/10.4324/9781003028307
2. Kriemadis T., Kariofyllas C., Melanthiou Y., Kartakoullis N., Sakas D.P. (2021) “Environmental Turbulence and Strategic Aggressiveness in Sport Businesses During the Period of Economic Crisis”. In: Sakas D.P., Nasiopoulos D.K., Taratuhina Y. (eds) Business Intelligence and Modelling. IC-BIM 2019. Springer Proceedings in Business and Economics. Springer, Cham. DOI: https://doi.org/10.1007/978-3-030-57065-1_47
3. Christoforou T., Melanthiou Y. (2019) “The Practicable Aspect of the Omni-Channel Retailing Strategy and Its Impact on Customer Loyalty”. In: Thrassou A., Vrontis D., Weber Y., Shams S., Tsoukatos E. (eds) The Synergy of Business Theory and Practice. Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business. Palgrave Macmillan, Cham DOI : https://doi.org/10.1007/978-3-030-17523-8_11

Συνέδρια

2021

1. Avgeropoulou, A. and Melanthiou, Y. “A New Paradigm of Sensory Marketing for Those in Need: Exploring NGOS, Virality During and Post Covid-19 Crisis”, Proceedings of the 14th Annual Conference of the EuroMed Academy of Business (EMAB) (Virtual) September 22-24 2021, pp. 813-816 ISBN: 978-9963-711-90-1
2. Papasolomou, I., Sapuric, S., Melanthiou, Y., and Kfoury, J., “The Impact Of Visual EWOM On Tourists’ Information Searches” Proceedings of the 14th Annual Conference of the EuroMed Academy of Business (EMAB) (Virtual) September 22-24 2021, pp. 937-940 ISBN: 978-9963-711-90-1
3. Uzunboylu, N. and Melanthiou, Y. “Are Customers the New Marketers of Brands?”  Proceedings of the 14th Annual Conference of the EuroMed Academy of Business (EMAB) (Virtual) September 22-24 2021, pp. 1007-1009 ISBN: 978-9963-711-90-1
4. Christoforou, C., Melanthiou, Y., and Papasolomou, I., "The effect of integrated Augmented Reality to Omni-channel Retailing and Its Impact on Customers Shopping Experience" Proceedings of the 25th International Conference on Corporate and Marketing Communications (CMC 2020) (Granada), April 14-16 April, 2021
5. Boldruchidi, A., Papasolomou, I., and Melanthiou, Y., "Generations X and Y and their Brand Exposure through Social Media: The impact of Bloggers" Proceedings of the 25th International Conference on Corporate and Marketing Communications (CMC 2020) (Granada), April 14-16 April, 2021

2019

1. Petrakis, M., Melanthiou, Y., Papasolomou, I., Dekoulou, E., “Brand Post Characteristics and Popularity: A Study of Facebook Brand Pages of Food and Beverage Companies”, Proceedings of the 12th Annual Conference of the EuroMed Academy of Business (EMAB) (Thessaloniki) September 18-20, 2019, pp. 1815-1816

2018

1. Kourogiorga, M., Papasolomou, I., and Melanthiou, Y. “The Use of IMC and Social Media by Museums During the Economic Crisis in Greece: A Case Study of Museums”, Proceedings of the 11th Annual Conference of the EuroMed Academy of Business (EMAB) (Malta) September 12-14, 2018, pp. 1614
2. Papasolomou, I., Melanthiou, Y., Ioannou, M., Kalogirou, M., Christofi, P., and Kokkinos, T., “The Rhetoric and Practice of Corporate Sustainability within Large Firms”, Proceedings of the 11th Annual Conference of the EuroMed Academy of Business (EMAB) (Malta) September 12-14, 2018, pp. 1664-1666
3. Melanthiou, Y., Papasolomou, I., and Uzunboylu, N. “Hello Brand, let’s take a Selfie”, 47th EMAC Conference (Glasgow), May 29-June 1, 2018
4. Abdalmajid, J., Papasolomou, I., and Melanthiou, Y. “Building a nation brand for Palestine: a proposed framework”, Proceedings of the 23rd International Conference on Corporate and Marketing Communications (UK) April 12-13, 2018, pp. 58-62

2017

1. Papasolomou, I., Melanthiou, Y., and Kountouros, H. "Exploring attitudes and responsible behavior towards the physical environment among elementary school students in Greece?” Proceedings of the 10th Annual Conference of the EuroMed Academy of Business (EMAB) (Rome) September 16-15, 2017, pp. 2179-2182
2. Melanthiou, Y., Papasolomou, I., and Avgeropoulou, K. “Linking Consumer Behavior, Viral Marketing and Cinematography: A Practical Application for NGOs ", Proceedings of the 10th Annual Conference of the EuroMed Academy of Business (EMAB) (Rome) September 16-15, 2017, pp. 1923-1924
3. Melanthiou, Y., and Uzunboylu, N. “Selfie phenomenon: Mobilizing target audiences’ interactivity with brands”, Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (UK) September 7-8, 2017, pp. 77-79
4. Avgeropoulou, K., Melanthiou, Y., and Papasolomou, I. “Going “Viral”: How YouTube can become a powerful tool for NGOs”, Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (UK) September 7-8, 2017, pp. 127-129
5. Papasolomou, I., Melanthiou, Y., and Abdalmajid, J. “Nation branding: An integrated framework for developing a nation brand for Palestine”, Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (UK) September 7-8, 2017, pp. 137-139
6. Melanthiou, Y., and Papasolomou, I. “The application of gamification in electronic markets: could this be a way to increase loyalty of existing customers and attract new customers?”, Proceedings of the 22nd International Conference on Corporate and Marketing Communications (Zaragoza) May 4-5, 2017, pp. 318-323

2016

1. Melanthiou, Y., Papasolomou, I. and Poppi, E. “Attitudes, Perceptions and Behaviour among Elementary School Students in Greece towards Environmentalism”, Proceedings of the 9th Euromed Annual Conference (Warsaw), September 14-16, 2016, pp. 2057-2058
2. Melanthiou, Y. and Papasolomou, I. “The Power of Blogging: Have Fashion Bloggers become the ‘New’ Brand Ambassadors?” Proceedings of the 21st International Conference on Corporate and Marketing Communications (UK), April 7-8, 2016, pp 301-303
3. Papasolomou, I. and Melanthiou, Y. “The Practise of Internal CSR Activities Within the Cypriot SME Sector”, Proceedings of the 21st International Conference on Corporate and Marketing Communications (UK), April 7-8, 2016, pp 137-146

2015

1. Kokkinaki, A.I., Aresti, C., Melanthiou, Y. “Integrating Open Educational Resources to Foster Serious Games and Gamification Design Principles”, MCIS 2015 Proceedings (Greece), October 3-5, 2015
2. Papasolomou, I., Melanthiou, Y., Yiannakou, H. “What Not To Do In Implementing Internal Marketing Within Your Organisation:  The Case Of A Banking Organisation In Cyprus?", Proceedings of the 8th Euromed Annual Conference (Verona), September 16-18, 2015
3. Melanthiou, Y., Papasolomou, I., Mamantos, Y. “Big Data in the Era of Openness”, Proceedings of the 16th EBES Conference (Istanbul), May 27-29, 2015, pp. 68-69 (ISBN:978-605-84468-1-6)

2014

1. Papasolomou, I., Melanthiou, Y., Shiokourou, N. “The Implementation of Internal Marketing”, Proceedings of the 7th Euromed Conference of the Euromed Academy of Business (Kristiansand), September 18-19, 2014
2. Ioannou, M., Melanthiou, Y. “The Strategic Role of Interaction Quality in the Hair Care Industry: It’s Effect on Trust, Behavioral Loyalty and Cross-Selling” Proceedings of the 7th Euromed Conference of the Euromed Academy of Business (Kristiansand), September 18-19, 2014
3. Melanthiou, Y., Papasolomou, I., Anastasiou, N. “Social Networking Sites: A Workplace Blessing or Curse?”, 11th Circle Conference (Manchester), April 23-24, 2014

2013

1. Papasolomou, I., Melanthiou, Y., Sabova, M.  "Marketing Public Relations: The Cyprus Perspective", Proceedings of the 6th Euromed Conference of the Euromed Academy of Business (Portugal), pp. 1757-1773, September 23-24, 2013 (ISBN 978-9963-711-16-1).
2. Anastasiou, N. and Melanthiou, Y. “Social Networking Sites: Workplace Impact”, Proceedings of the 6th Euromed Conference of the Euromed Academy of Business (Portugal), pp. 2696-2697, September 23-24, 2013 (ISBN 978-9963-711-16-1).
3. Melanthiou, Y. and Constantinou, E. “Corporate Recruiting: E-Recruitment in Cyprus”, Proceedings of the 6th Euromed Conference of the Euromed Academy of Business (Portugal), pp. 2698-2699, September 23-24, 2013 (ISBN 978-9963-711-16-1).

2012

1. Orphanidou, Y., and Melanthiou, Y. “A  Hybrid Curriculum Development”, Proceedings of the 5th Euromed Conference of the Euromed Academy of Business (Montreux), October 4-5, 2012 (ISBN 978-9963-711-07-9)
2. Melanthiou, Y., Ioannou, M., Korombilias, D. “The Effect Of Interaction Quality On Perceived Performance Excellence And Loyalty”, Proceedings of the 5th Euromed Conference of the Euromed Academy of Business (Montreux), October 4-5, 2012 (ISBN 978-9963-711-07-9)

2011

1. Papasolomou, I., and Melanthiou, Y. “Social Media: Marketing Public Relation’s New Best Friend”, Proceedings of the 4th Euromed Conference of the Euromed Academy of Business (Crete), pp. 1116-1117, October 20-21, 2011 (ISBN 978-9963-711-01-7)
2. Melanthiou, Y., Kokkinaki, A., and Droussiotis, A. “An Examination of The Use Of Web 2.0 Services In Cyprus", Proceedings of the 16th International Conference on Corporate and Marketing Communications (Athens), pp. 36-37, April 27-29, 2011 (ISBN 978-960-9443-07-4)
3. Melanthiou, Y., and Fantis, S.  “Promoting Higher Education Institutions through Facebook”, Proceedings of the 40th Academy of Marketing Science Annual Conference (US), pp. 372-374, May 24-27, 2011

2010

1. Melanthiou, Y., and Fantis, S. “Using Social Networks as an Effective Promotional Tool for Higher Education Institutions”, Proceedings of the 3rd Euromed Conference of the Euromed Academy of Business (Cyprus), pp. 638-649,  November 4-5, 2010 (ISBN 978-9963-634-83-5)

2009

1. Ioannou, M., Melanthiou, Y. “Customer Relationships in Higher Education: A Conceptual Framework”, Proceedings of the 2nd Euromed Conference of the Euromed Academy of Business (Italy), pp. 2009-2011, October 26-28, 2009 (ISBN 978-9963-634-76-7)
2. Melanthiou, Y., Bruce M. “Identifying Students’ Values: The ‘Why’ Behind Student Choice for Higher Education”, 38th EMAC Conference (France), May 26-29, 2009
3. Melanthiou, Y., Vrontis D. “Understanding Students’ Behaviour for Choice of Higher Education and Its Influence on the Communication Efforts of Higher Education Institutions”, 14th International Conference on Corporate and Marketing Communications (Cyprus), April 23-24, 2009
4. Lois, P., Melanthiou, Y. “Employers’ Perceptions of Cypriot Non-State Universities: an Exploratory Study”, International Technology, Education and Development Conference (Spain), March 9-11, 2009

2008

1. Melanthiou, Y. “Higher Education and Student Choice”, 1st Euromed Conference of the Euromed Academy of Business (France), pp. 723-726, November 17-18, 2008 (ISBN 978-9963-634-58-3)
2. Melanthiou, Y. “Students’ Views on Higher Education”, 5th International Conference for Consumer Behaviour and Retailing Research (Cyprus), March 26-29, 2008

2007

1. Melanthiou, Y. “An Examination into the Decision Making Process of Students for Choice of Higher Education”, Academy of Marketing Conference, Doctoral Colloquium (UK), July 2-3, 2007

2006

1. Vrontis, D., Thrassou, A. and Melanthiou, Y. “A Contemporary Higher Education Student-Choice Model for Developed Countries”, Academy of Marketing: Marketing Higher Education Conference (Cyprus), January 2-5, 2006

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