Yioula Melanthiou
Assistant Professor
Department of Communication and Marketing
yioula.melanthiou@cut.ac.cy
25002396
Dr. Yioula Melanthiou is an Assistant Professor of Marketing at the Cyprus University of Technology. Her research interests focus on Augmented Reality (AR), Social Media Marketing, and Consumer Behaviour, fields in which she has numerous publications and presentations. Dr. Melanthiou brings over two decades of academic experience, having held leadership roles including Head of the Marketing Department and Director of Doctoral Studies at the University of Nicosia, where she worked for 18 years. Prior to her academic career, she served as Research Director and Marketing Consultant for a multinational company. She is deeply committed to teaching and mentoring undergraduate and [...]
ACADEMIC QUALIFICATIONS
|
Qualification |
Year |
Awarding Institution |
Department |
Thesis title (Optional Entry) |
|
PhD |
2009 |
University of Manchester, UK |
Marketing |
Students’ Behaviour for Choice of Higher Education: An Investigation of Greek Cypriot Students |
|
MSc |
1998 |
University of Salford, UK |
Marketing |
Relationship Marketing in the Banking Section in Cyprus - An Overview |
|
BA |
1997 |
European University (Former Cyprus College) |
Marketing |
|
EMPLOYMENT
|
Period of employment |
Employer |
Location |
Position |
|
|
From |
To |
|||
|
2022 |
Today |
Cyprus University of Technology |
Cyprus |
Assistant Professor |
|
2008 |
2022 |
University of Nicosia |
Cyprus |
Professor (2021) Associate Professor (2017-2021) Assistant Professor (2012-2017) Part Time Lecturer (2004-2008) |
PUBLICATIONS
|
Ref. Number |
Year |
Title |
Other authors |
Journal and Publisher / |
Vol. |
Pages |
|
1 |
2025 |
Examining Servitization as a Resource Based Competitive Advantage |
Augurio, A., Castaldi, L., Mazzoni, C. |
Global Business and Economics Review |
33(3/4) |
339-360 |
|
2 |
2023 |
The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector |
Papasolomou, I., Tsamouridis, A. |
Journal of Marketing Communications |
29(2) |
191-209 |
|
3 |
2023 |
A nation brand development framework: the stakeholders’ perspective |
Abdalmajid, J., Papasolomou, I., Vrontis, D., Thrassou, A., & Uzunboylu, N. |
Journal of Asia Business Studies |
17(5) |
992-1018 |
|
4 |
2022 |
Building Corporate Reputation through Social Media Marketing Efforts: The Mediating Role of Corporate Brand Credibility |
Garanti, Z., Igbudu, N., Popoola, T., Vrontis, D. |
International Journal of Internet Marketing and Advertising |
17, (3/4) |
370-393 |
|
5 |
2021 |
Is Tourism and Hospitality Education Supporting Sustainability? |
Berjozkina, G. |
Worldwide Hospitality and Tourism Themes |
13(6) |
744-753 |
|
6 |
2021 |
Giving power to those having less power: NGOs, YouTube and virality |
Avgeropoulou, K. |
Journal for Global Business Advancement |
14(4) |
520-540 |
|
7 |
2020 |
Hello Brand. Let's Take a Selfie |
Uzunboylu, N. and Papasolomou, I. |
Qualitative Market Research: An International Journal |
23 |
109-121 |
|
8 |
2020 |
Managing founder-based brand identity during succession. |
Casprini, E., Pucci, T. and Zanni, L. |
Journal of Brand Management |
27 |
1-14 |
|
9 |
2020 |
Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship: A case study from France |
Chebbi, H., Yahiaoui, D., Sellami, M. and Papasolomou, I. |
Journal of Business Research |
119 |
209-217 |
|
10 |
2019 |
The celebrity chef phenomenon: a (reflective) commentary |
Zopiatis, A. |
International Journal of Contemporary Hospitality Management |
31(2) |
538-556 |
RESEARCH
|
Ref. Number |
Date |
Title |
Funded by |
Project Role* |
|
1 |
2022-2023 |
Data Driven Digital Marketing (3D-M) |
Erasmus+ |
Research Team Member |
|
2 |
2022-2025 |
Game it Away! Entrepreneurship Education through Game Design & Maker-Centred Learning |
Erasmus+ |
Research Team Member |
|
3 |
2020-2022 |
Master’s programme in Family Business Management / FAB |
Erasmus+ |
Research Team Member |
|
4 |
2019-2021 |
Developing Cultural Bonds between European Citizens and Refugees (DEVCULT)” |
Erasmus+ |
Research Team Member |
|
5 |
2017-2018 |
European Youth Network for Diversity and Tolerance (E-unite |
Erasmus |
Research Team Member |
|
6 |
2016-2018 |
Mentoring Platform for Young Social Innovators (MYNNOVA) |
Erasmus |
Research Team Member |
AWARDS
|
Ref. Number |
Date |
Title |
Awarded by: |
|
1 |
2023 |
Exceptional Achievement in Research |
EUMMAS A2S Conference |
|
2 |
2022 |
Best Participant Award |
AIRSI2022 Conference |
|
3 |
2017 |
Best Track (Marketing) Chair Award |
10th Euromed Conference |
Teaching
|
IMC_205 |
Public Relations |
|
IMC_107 |
Branding |
| CIS 208 |
Research Methods in Communications 2 -Qualitative Analysis |
| IMC 208 |
Qualitative Methodology (Methods III) |
| IMC 305 |
Public Relations |
| IMC 307 |
Branding |
| IMC 310 |
Event Management |
| XDM202 |
Agile and sustainable marketing strategies |
