Anna K. Zarkada is an Associate Professor of Integrated Marketing Communication specializing in Services. She has a BSc (1st Class Honors) in Business Administration from the Athens University of Economics and Business, an MSc in International Marketing from the University of Manchester, UK, and a PhD in Services Science from the Queensland University of Technology, Australia.

She has taught in the undergraduate and postgraduate programs of leading universities in Greece (Athens University of Economics and Business, Harokopion University, University of West Attica, Hellenic Open University), the United Kingdom (Manchester, Teesside, Salford, Cumbria, York St John, Open University), Australia (Queensland University of Technology, Griffith University), India (Amity University), Russia (Higher School of Economics), and Japan (The Foreign Service Training Institute), using both traditional and distance learning.

Her research has been presented in over 100 publications in academic journals and international scientific conferences. Her work has received distinguished international recognitions such as the Emerald Literati Network Outstanding Author and Best Paper awards and best conference presentation prizes.

She is an active consultant and trainer in in-company and executive education programs for Greek and multinational companies, government agencies, and non-profit organizations on issues of corporate culture, marketing and communication, and sustainable development. She is also involved in the promotion of Music and Arts Education.