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  1. Faculties
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  3. Department of Communication and Marketing
  4. Staff
  5. Christiana Tsaousi
  1. Faculties
  2. Faculty of Communication and Media Studies
  3. Department of Communication and Marketing
  4. Staff
  5. Christiana Tsaousi

Christiana Tsaousi

Christiana Tsaousi

Lecturer

Department of Communication and Marketing

christiana.tsaousi@cut.ac.cy

25002564



Dr Christiana Tsaousi is a Lecturer in Consumer Culture at the Cyprus University of Technology and Coordinator of the MSc in Experiential Digital Marketing Communications. She previously held academic appointments at Royal Holloway, University of London; Coventry University; the University of Leicester; and Bournemouth University. She completed her PhD at the University of Leicester, where she examined how women’s consumption practices for underwear shape embodied identity. She is also a Senior Fellow of the Higher Education Academy (SFHEA). As part of her contribution to the CUT, she is also a member of the Learning Network, where she coordinates the Academic [...]Support group. Alongside her research, she has extensive experience in programme leadership, dissertation supervision, and student engagement.


  • ACADEMIC QUALIFICATIONS
  • EMPLOYMENT
  • PUBLICATIONS
  • RESEARCH
  • AWARDS
  • Teaching
  • ACADEMIC QUALIFICATIONS
  • EMPLOYMENT
  • PUBLICATIONS
  • RESEARCH
  • AWARDS
  • Teaching

ACADEMIC QUALIFICATIONS

Qualification

Year

Awarding Institution

Department

Thesis title (Optional Entry)

PhD

2010

University of Leicester

School of Business

Consuming Underwear: Fashioning Female Identity

MSc

2004

University of Leicester

School of Business

 

BSc

2003

University of Cyprus

Economics

 

 

EMPLOYMENT

Period of employment

Employer

Location

Position

From

To

2022

2024

Royal Holloway, University of London

UK

Senior Lecturer in Marketing

2021

2022

Coventry University

UK

Assistant Professor (Senior Lecturer) in Marketing

2011

2021

University of Leicester

UK

Lecturer in Marketing and Consumption

 

PUBLICATIONS

Ref. Number

Year

Title

Other authors

Journal and Publisher /
Conference

Vol.

Pages

1

2024

Barbie and the 4th wave of feminism

Edited by Konstantinos Theodoridis

Consumption

Youth and

Digital media

Published by nisos - P. KAPOLA

101-126

2

2022

Mobilising the walking-with technique to explore mundane consumption practices: practical and theoretical reflections

Connie K.Y. Mak; Ai-Ling Lai; Andrea Davies

Qualitative Market Research

25

383-401

3

2020

That’s funny … you don’t look like a lecturer! dress and professional identity of female academics

 

Studies in Higher Education

45

1809-1820

4

2017

How to organise your body 101: postfeminism and the (re)construction of the female body through How to Look Good Naked

 

Media, Culture & Society

32

145-158

5

2016

What underwear do I like?’ Taste and (embodied) cultural capital in the consumption of women’s underwear

 

Journal of Consumer Culture

16

467-492

6

2013

Are you feeling special today? Underwear and the 'fashioning' of female identity

Joanna Brewis

Culture and Organization

19

1-21

 

RESEARCH

Ref. Number

Date

Title

Funded by

Project Role*

1

1/08/20 - 1/02/21

The Portrayal of Old People in the Media: A combination of content and critical discourse analysis of the portrayal of old people in the UK’s news stories.

Old People Commissionaire of Wales

Principal Investigator

2

1/01/2017 – 31/8/2019

Wellbeing in the Accounting Profession: Measuring and understanding the reluctance to seek help: final report prepared for Chartered Accountants Benevolent Association (CABA)

Chartered Accountants Benevolent Association (CABA), UK

Principal Investigator

 

AWARDS

Teaching

  • IMC201 Consumer Behaviour and Culture
  • IMC445 Fine Arts and Communication
  • IMC306 Contemporary Issues in Marketing
  • IMC106 Basic Principles of Advertising
  • XDM514 Value Based Marketing (MSC XDMC)
Christiana Tsaousi
Τεχνολογικό Πανεπιστήμιο Κύπρου
Lecturer

Dr Christiana Tsaousi is a Lecturer in Consumer Culture at the Cyprus University of Technology and Coordinator of the MSc in Experiential Digital Marketing Communications. She previously held academic appointments at Royal Holloway, University of London; Coventry University; the University of Leicester; and Bournemouth University. She completed her PhD at the University of Leicester, where she examined how women’s consumption practices for underwear shape embodied identity. She is also a Senior Fellow of the Higher Education Academy (SFHEA). As part of her contribution to the CUT, she is also a member of the Learning Network, where she coordinates the Academic Support group. Alongside her research, she has extensive experience in programme leadership, dissertation supervision, and student engagement.

Κύπρος
christiana.tsaousi@cut.ac.cy
25002564

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