The Semiotics and Visual Communication Lab (SVC Lab) of the department of Multimedia and Graphic Arts at the Cyprus University of Technology explores the role and application of Semiotic theories in the making of effective messages within the context of Visual Communication.

Image, text/typography and sound—usually present in much graphic communication, multi-media, film, video and motion—interact with one another and each term contains and encompasses the other two terms. The SVC Lab aims to investigate and establish research and evaluation methodologies that examine the broad theme of creative Visual Communication, Typography and Semiotics.