Email Marketing Specialist
Main Duties & Responsibilities:
• Develop and execute email marketing strategies and campaigns to increase customer engagement and retention
• Create and manage email marketing calendars, ensuring timely and relevant content delivery
• Design, code, and test responsive email templates and optimize them for deliverability and user experience
• Segment email lists based on user data and behaviour to personalize and target email campaigns effectively
• Monitor email performance metrics such as open rates, click-through rates, and conversion rates, and make data-driven optimizations
• Conduct A/B testing and analyse campaign results to identify opportunities for improvement
• Ensure compliance with email marketing regulations and best practices, including CAN-SPAM and GDPR
• Collaborate with cross-functional teams such as design, content, and client service to align email marketing efforts with overall marketing strategies
• Stay updated with industry trends and best practices in email marketing and apply them to enhance campaign effectiveness
Requirements:
• Bachelor’s degree in Marketing, Digital Marketing, Communications, or related field
Required Qualifications & Skills:
• Proven experience as an Email Marketing Specialist, preferably in the financial industry
• Proficiency in email marketing platforms (e.g., Mailchimp, SendGrid, Campaign Monitor) and marketing automation tools
• Strong knowledge of HTML and CSS for email template design and coding
• Familiarity with email deliverability best practices, spam regulations and email authentication protocols (DKIM, SPF, DMARC)
• Experience with email segmentation, personalization and automation workflows
• Analytical mind-set with the ability to interpret data, perform A/B testing and make data-driven decisions
• Excellent written and verbal communication skills
• Strong attention to detail and organizational abilities
• Ability to work effectively in a fast-paced, deadline-driven environment
• Understanding of the financial markets will be considered an advantage