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Marketing Officer
Location : Limassol, Cyprus
Contract : Full Time
Reports to : General Manager
Substituted by : Service Manager, Guest Experience Manager
Your main responsibilities:
• To research and understand who the customers and wider market are, their expectations and needs, establish and maintain relationships/rapport through service and over the long term.
• To seek and action customer feedback at every opportunity and learn from complaints. To report these to the Management Team in a professional manner.
• To implement and maintain marketing standards, monitor and strive for continuous improvement.
• To project a positive, professional and friendly image to the guests and employees.
• To promote La Caleta concept on and off duty, establishing and maintaining client relations.
• To seek out new opportunities and clients for the continuous development of the folio and reputation
• To innovate and promote special events to the customers based on their needs/preferences.
• To manage social media accounts of the brand and respond to virtual enquiries in an efficient, professional and timely manner.
• To perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy.
• To collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels.
• To assist in execution of marketing plans to reach audiences through targeted channels.
• To provide support in the administration of photography and videography shoots.
• To work with the social media agency and assist with the creation of a digital editorial calendar and ensure deadlines are met.
• To create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs.
• To identify ideal marketing channels for optimal customer engagement.
• To develop and execute marketing / promotional campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement, subject to the approval of the General Manager.
• To understand and ensure that his/her colleagues understand and are capable of confidently promoting La Caleta concept, its services and products.
• To have thorough knowledge of the products served and services provided in the Venue.
• To co-ordinate effectively with the related departments through regular contact
• To participate in the service hours by observing and creating live content
• To keep his/her station well organized, clean and neat and report any issues to the GM.
• To confidently communicate with guests, offering and promoting services, events.
• To inform the Management team about incidents, observations and take initiative regarding developments that affect Guests, the Venue’s activities and his/her post.
• To perform other tasks as assigned by the Management.
What’s in it for you:
Comprehensive remuneration package and all year around stability
Employee loyalty scheme and discounts
Development programs through external academies and the opportunity to earn qualifications
Opportunity to develop your talent and grow within our company
On-duty staff meals and uniform provided
Broaden your knowledge of the Mediterranean lifestyle
Ability to make a difference in the local community
Requirements
Holder of EU passport, citizen of the EU
Bachelor’s degree in Marketing, Business, Digital Marketing, Communications, or related fields
Three years of experience in similar work environment and position
Working knowledge of MS Office, Adobe Acrobat, SM platforms
Experience and proven skills in Photography are highly desirable
Must speak and write English and Greek fluently, Russian and other languages are considered an advantage
Excellent communication and presentation skills
Experience in planning and leading initiatives, product launches, integrated marketing campaign
Knowledge of marketing strategy and traditional and digital media channels
Innovative, forward thinking, able to plan incentives
Success driven personality
Apply @stella@lacaletacy.com
