Head of Event Marketing
Manpower Cyprus, on behalf of a client an international Events Management Company & Marketing Agency, are seeking to recruit a Head of Event Marketing to join their expanding team based in Limassol.
The ideal candidate will be responsible for the overall strategic plan of the Event Marketing Department. He / She will be accountable for developing and implementing strategies and at the same time to be in close cooperation with agencies. He / She will incorporate the formulation and implementation of procedures, liaison with Management. The candidate will report directly to the CEO.
Main Duties & Responsibilities:
Create and implement an integrated marketing strategy to generate leads for the entire exhibition including exhibitor, sponsor and visitor campaigns
Set out and monitor entire marketing budget, drop schedule and media plan
Analyze previous marketing campaigns and execute targeted selections on internal database system
Ensure the development of a brand-enhancing marketing communication plan to drive up attendance
Identify appropriate media partners and associations and negotiate deals to maximize event exposure
Ensure websites are up to date with the latest information
Strategic database build
Liaise with the marketing agency for the execution of the marketing plan
Coordinate the design and production of sales packages, web banners, emails etc.
Use new media tools e.g. social platforms to create new marketing channels
Research and make recommendations to clients for future events
Perform market research to identify the targeted audience and market trends
Update and adhere to agreed marketing budget
Requirements:
Bachelor’s or Master’s degree in Marketing, Business Administration, Media or in any other relevant field
Experience as a Marketing Manager for at least 4+ years
Manage and assist in different aspects of specific projects (Brand Marketing, Performance Marketing and Social Content, planning of campaigns, exhibition marketing and organization)
Understanding of the Market & Clients
Extensive knowledge of the traditional and emerging marketing channels, marketing strategies and branding
Good knowledge of all required Google tools (Analytics, Ads Management, Search Console) and email tools (e.g. Mailchimp)
Sound experience on Social Media Management
Budget-management skills
Ability to meet deadlines and work under pressure
Team working skills
Remuneration:
An attractive remuneration package based on experience and qualifications
Medical insurance coverage
Maternity & Paternity Benefits
21 days’ annual leave and paid sick leave
Flexible Working hours / Working from home option
Great opportunities for personal and career growth
Friendly Working Environment & Multicultural team
Applications:
Interested applicants should forward their CV’s at careers@manpower.com.cy quoting the reference number: MP-1022-HEM. Only applicants whose previous experience and qualifications closely match the requirements of the position will be contacted. All applications will be treated in strict confidence.