Experiential Digital Marketing Communications (XDMarComs)

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Structure and Content

Welcome to our Master of Science program in "Experiential Digital Marketing Communications”, a gateway to unlocking your potential in the dynamic world of digital marketing communications in the experience economy!

Our program suits the needs of marketing and communications professionals and scientists in the fast-growing field of Experiential Marketing and Digital Communications. It aims to empower its participants with a profound understanding of the digital marketing landscape and help them develop the skills to design and market valuable consumer experiences using state-of-the art methods and technologies. Participants will delve into the intricacies of data analytics and artificial intelligence, an experience which will equip them with the skills needed to decipher consumer behavior and shape innovative marketing strategies that drive sustainable competitive advantage in a rapidly evolving digital world.

What the Master's Degree Offers:

Our program is your passport to the future of marketing, with an emphasis on digital communications, offering a rich tapestry of knowledge and skills. We aim to promote knowledge, the advancement of science, and the satisfaction of the educational, societal, and developmental needs of the country and the E.U. by training high-caliber professionals and scientists in Marketing Communications for the Experience Economy in an increasingly Digital World through state-of-the-art knowledge in emerging fields such as:

  • Agility and Sustainability
  • IoT (Internet of Things)
  • Data Analytics and AI
  • Phygital Customer Experience
  • Value-Based Marketing
  • Content Creation and Management

Through these fields of knowledge, participants will be able to:

Master Digital Marketing Trends: Dive into the heart of the digital landscape, where you'll gain expertise in the most sought-after subjects, backed by cutting-edge research and industry best practices.

Achieve Global Relevance: Our commitment to the United Nations Sustainable Development Goals and multicultural staff and student bodies ensure that participants are equipped to address global challenges and make a positive impact on the world.

Open their Minds and Brighten their Futures: Immerse in a diverse, open-minded community that thrives on cultural diversity, interdisciplinary exploration, and innovative thinking.

Collaborate and be Transparent: Experience a learning environment that thrives on transparency, meritocracy and collaboration, emphasizing value co-creation.

 

Skills Offered:

Our aim is to cultivate a versatile skillset, transforming participants into highly sought-after professionals!

Data-Driven Mastery: Harness the power of data analytics and artificial intelligence to inform your marketing strategies.

Innovation in Experience: Explore the realm of phygital customer experiences and value-based marketing.

Empowerment and Adaptability: Build resilience, flexibility and adaptability to excel in the evolving job market.

Global Perspective: Develop the ability to work seamlessly in an international and multidisciplinary environment.

 

University Principles:

The Cyprus University of Technology is dedicated to continual improvement, ensuring that our programs remain at the forefront of emerging fields. We create opportunities for professional development, global exposure and meaningful connections with industry leaders.

Modules

 COURSE DISTRIBUTION PER SEMESTER

  Α/Α

  Course type

  Course title

  Course code

Number of ECTS

1st SEMESTER

  1.

  Compulsory

  Experiential Marketing

  XDM101

  8

  2.

  Compulsory

  Data and Digital literacy

  XDM102

  6

  3.

  Compulsory

  Internet-of-Things (IoT) in Marketing

  XDM103

  8

  4.

  Compulsory

  Value-based marketing

  XDM104

  8

2nd SEMESTER

  5.

  Compulsory

  Reputation and Media Management

  XDM201

  8

  6.

  Compulsory

  Agile and sustainable marketing strategies

  XDM202

  8

  7.

  Compulsory

  Data Analytics and AI

  XDM203

  6

  8.

  Compulsory

  Content Creation and Management

  XDM204

  6

  9a.

  Elective

  Academic Research Design – leading to Dissertation

  XDM205

  6

  9b.

  Elective

  Consulting practice – leading to Industry-based project 

  XDM206

  6

  3rd SEMESTER

  10.

  Compulsory

  Special Topics 

  XDM301

  6

  11a.

  Elective

  Dissertation 

  XDM302

  20

  11b.

  Elective

  Industry-based project 

  XDM303

  20

 

TEACHING STAFF, COURSES AND TEACHING PERIODS  IN THE PROGRAM OF STUDY

  Α/Α

 Name and Surname

  Discipline / Specialization

  Courses taught in the

  MSc in Experiential Digital Marketing Communications

  Code

  Course title

  Periods/

  week

  1.

  Andreas Gregoriades

  E-commerce and Information Systems

  XDM103

  Internet-of-Things (IoT) in Marketing

  3

  2.

  Anna Zarkada

  Integrated Marketing Communication specialising in     Services

  XDM101

  Experiential Marketing

  3

  XDM201

  Reputation and Media Management

  3

  3.

  Christos         Themistocleous

  Consumer behavior and disclosure decision-making

  XDM202

  Agile and sustainable marketing            strategies

  3

  4.

  Constantinos                Djouvas

  Informatics and Communication

  XDM204

  Content Creation and Management

  1.5

  5.

  Erasmia Leonidou

  Communication

  XDM206

  Consulting practice

  3

  6.

  Maria Voutsa

  Digital Advertising and Data Analytics

  XDM102

  Data and Digital Literacy

  3

  7.

  Markos Souropetsis

  Digital Audio-Visual Production

  XDM204

  Content Creation and Management

  1.5

  8.

  Nicolas Tsapatsoulis

  Multimedia Information Retrieval

  XDM203

  Data Analytics and AI

  3

  XDM301

  Special Topics

  1.5

  9.

  Vasiliki Triga

  Political Communication

  XDM205

  Academic Research Design

  3

  XDM301

  Special Topics

  1.5

  10.

  Yioula Melanthiou

  Corporate Communication with emphasis on Branding      and Advertising

  XDM104

  Value-based marketing

  3

 

Masters Program Instructors

TEACHING STAFF: DEGREES AND SPECIALIZATIONS

 

A/A

FULL NAME

RANK

DEGREE / YEAR OF ACQUISITION

SPECIALIZATION

LINK FOR SHORT BIO

  1

  Nicolas Tsapatsoulis

  Professor

  1. Bachelor in Electrical and Computer Engineering (1994)
  2. MSc in Electrical and Computer Engineering (1994)
  3. Ph.D. in Image Analysis and Synthesis (2000)

  Multimedia Information Retrieval

Short Bio

  2

  Anna Zarkada

  Associate     Professor

  1. BSc Business Administration – Marketing Major (1988)
  2. MSc International Marketing (1993)
  3. PhD Services Marketing and Ethics (1998)

  Integrated Marketing   Communication specializing in   Services

Short Bio

  3

  Vasiliki Trigka

  Associate   Professor

  1. Bachelor in Psychology (1998)
  2. Doctorate in Social and Political Science (2005)

  Political Communication

Short Bio

  4

  Andreas Gregoriades

  Associate   Professor

  1. Bachelor of Science in Computation (1996)
  2. MPhil in Computation (1997)
  3. Doctorate in Computation (2000)

  E-commerce and Information   Systems

Short Bio

  5

  Yioula Melanthiou

  Assistant   Professor

  1. Bachelor of Business Administration (1997)
  2. Master of Science in Marketing (1998)
  3. Doctor of Philosophy (2009)

  Corporate Communication with     emphasis on Branding and   Advertising

Short Bio

  6

  Constantinos Djouvas

  Assistant   Professor

  1. Bachelor in Computer Science (2001)
  2. M.Sc. in Computer Science (2003)
  3. M.Phil. in Computer Science (2006)
  4. Ph.D. in Computer Science (2009)

  Informatics and Communication

Short Bio

  7

  Erasmia Leonidou

  Lecturer

  1. Bachelor of Arts in History and Archaeology (2006)
  2. Bank Operations Diploma (2010)
  3. Prince2 Practitioner (2011)
  4. Doctorate in Business Administration (2016)

  Communication

Short Bio

  8

  Christos     Themistocleous

  Lecturer

  1. BSc Finance, Accounting and Management (2010)
  2. MSc Corporate Strategy and Governance (2011)
  3. PhD Consumer Psychology and Behaviour (2016)

  Consumer behavior and disclosure   decision-making

Short Bio

  9

  Maria Voutsa

  Special   Teaching     Assistant

  1. Bachelor in Mathematics (2014)
  2. Master in Informatics and Management (2016)
  3. Doctorate in Advertising and Consumer Behavior (2021)

  Digital Advertising and Data   Analytics

Short Bio

  10

  Markos Souropetsis

  Special   Teaching   Assistant

  1. Bachelor in Cultural Technology and Communication (2010)
  2. Master in Cultural Informatics and Communication (2013)

  Digital Audiovisual Production

Short Bio

 

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