Welcome to our Master of Science program in "Experiential Digital Marketing Communications”, a gateway to unlocking your potential in the dynamic world of digital marketing communications in the experience economy!
Our program suits the needs of marketing and communications professionals and scientists in the fast-growing field of Experiential Marketing and Digital Communications. It aims to empower its participants with a profound understanding of the digital marketing landscape and help them develop the skills to design and market valuable consumer experiences using state-of-the art methods and technologies. Participants will delve into the intricacies of data analytics and artificial intelligence, an experience which will equip them with the skills needed to decipher consumer behavior and shape innovative marketing strategies that drive sustainable competitive advantage in a rapidly evolving digital world.
What the Master's Degree Offers:
Our program is your passport to the future of marketing, with an emphasis on digital communications, offering a rich tapestry of knowledge and skills. We aim to promote knowledge, the advancement of science, and the satisfaction of the educational, societal, and developmental needs of the country and the E.U. by training high-caliber professionals and scientists in Marketing Communications for the Experience Economy in an increasingly Digital World through state-of-the-art knowledge in emerging fields such as:
- Agility and Sustainability
- IoT (Internet of Things)
- Data Analytics and AI
- Phygital Customer Experience
- Value-Based Marketing
- Content Creation and Management
Through these fields of knowledge, participants will be able to:
Master Digital Marketing Trends: Dive into the heart of the digital landscape, where you'll gain expertise in the most sought-after subjects, backed by cutting-edge research and industry best practices.
Achieve Global Relevance: Our commitment to the United Nations Sustainable Development Goals and multicultural staff and student bodies ensure that participants are equipped to address global challenges and make a positive impact on the world.
Open their Minds and Brighten their Futures: Immerse in a diverse, open-minded community that thrives on cultural diversity, interdisciplinary exploration, and innovative thinking.
Collaborate and be Transparent: Experience a learning environment that thrives on transparency, meritocracy and collaboration, emphasizing value co-creation.
Skills Offered:
Our aim is to cultivate a versatile skillset, transforming participants into highly sought-after professionals!
Data-Driven Mastery: Harness the power of data analytics and artificial intelligence to inform your marketing strategies.
Innovation in Experience: Explore the realm of phygital customer experiences and value-based marketing.
Empowerment and Adaptability: Build resilience, flexibility and adaptability to excel in the evolving job market.
Global Perspective: Develop the ability to work seamlessly in an international and multidisciplinary environment.
University Principles:
The Cyprus University of Technology is dedicated to continual improvement, ensuring that our programs remain at the forefront of emerging fields. We create opportunities for professional development, global exposure and meaningful connections with industry leaders.
